_number8_Wendy’s planning Uber-style ‘surge pricing’ where burger prices fluctuate based on demand
Easy way to lose customers.
It’s never going to get cheaper than it is currently.
If I don’t know what it costs, how can I budget for it? If I can’t budget for it I’m not going to drive over to check out the prices, fuel “fluctuations” have seen to that.
If anything shouldn’t they be charging more during the slower hours?
Basic supply and demand economics. When supply is high and demand is low, prices fall. When demand is high and supply is low, prices rise. They think people will willingly sit in line regardless of the price because, in reality, people have.
Conversely, they wouldn’t want to drive people away when business is slow and can easily jump into another drive thru.
Uranium3006Food is a very price sensetive industry. If you rip someone off after making them wait they'll go elsewhere and never come back
This is how I act, I don’t complain, I leave a poison review and then never go back. Sometimes I tell people about it for years.
Exactly, I hold grudges against food places for years. Conversely, I’ll frequent good places for just as long.
It never has to go long for non-chain places. They always go out of business so we can’t be the only ones. I bet this is really common.
Economics is bullshit.
Supply and demand works at most in a very small instance of time. Real world demand creates additional supply, and suppliers can create restricted supply. If they can’t move their lines they should hire more people or improve their process. Not make it a fucking zen riddle to figure out when I can get a cheap low quality burger
Customers don’t give two shits about economics. We want to know what our impulse purchase products will cost preemptively. Uber can pull this off because if I’m already drunk I have to use them.