Wendy’s planning Uber-style ‘surge pricing’ where burger prices fluctuate based on demand

https://lemmy.world/post/12441403

Wendy’s planning Uber-style ‘surge pricing’ where burger prices fluctuate based on demand - Lemmy.World

everything in the world is getting worse in the stupidest way possible for the worst reasons!!! will employee wages be dynamic based on demand! of course not!

I’m going to reserve judgement until this is verified by a better source. This is the NY Post referencing a DailyMail article. Neither of those two sources inspire confidence.

NY Post MBFC: Medium Credibility (honestly, surprised it’s that high)

Daily Mail MBFC: Low Credibility

New York Post - Bias and Credibility

RIGHT-CENTER BIAS These media sources are slightly to moderately conservative in bias. They often publish factual information that utilizes loaded words (wording that attempts to influence an audience by appealing to emotion or stereotypes) to favor conservative causes. These sources are generally trustworthy for information but may require further investigation. See all Right-Center sources. Overall we rate the New York

Media Bias/Fact Check

This is a restaurant news service that talks about it. Not sure how credible it is, but it seems more credible than the Post and the Mail.

nrn.com/…/wendy-s-expects-test-dynamic-pricing-an…

Wendy’s expects to test dynamic pricing and daypart offers in 2025

New CEO Kirk Tanner outlines $30M investment in digital menu boards over next 2 years as well as new $55M investment in breakfast marketing

Nation's Restaurant News

Thanks. So it seems like it does have some truth to it. Damn.

All the stuff in the article sounds expensive and unnecessary. Like, just bring back Yellow Wendy’s.

The AI menu thing is just baffling.
It’s less baffling when you realize 90% of AI is thrown in needlessly by pointy-haired bosses just because it’s trendy.
New way to kill 5 minutes of their 20 minute quarterly presentations.
Haha I was just about to say wtf are “AI-enabled menu changes”?

Daily Mail MBFC: Low Credibility

I’m surprised the Daily Heil is that high…

Daily Mail - Bias and Credibility

QUESTIONABLE SOURCE A questionable source exhibits one or more of the following: extreme bias, consistent promotion of propaganda/conspiracies, poor or no sourcing of credible information, a complete lack of transparency, and/or is fake news. Fake News is the deliberate attempt to publish hoaxes and/or disinformation for profit or influence (Learn More). Sources listed in the Questionable Category may be very

Media Bias/Fact Check
It was on the earnings call
Wendy's has gone downhill the past decade and a half anyway. Screw 'em.
My wife enjoys their baked potato and their chili but she told me that if they do this, forget it.
I just learned this past Friday that you can buy Wendy’s chili in a can at Kroger (and probably other grocery chains, too). Haven’t tried it yet, but I can’t imagine it’d be any different than what’s mass produced for the restaurants.
I’d eat it. For me, there’s no real difference between that and a can of Hormel chili, which I ate all the time as a kid, but I bet she’d be against it for reasons.
I want to say the Hormel is thicker/heartier, but I honestly can’t remember. I used to get Wendy’s chili all the time before COVID and after that, I pretty much cut out all fast food (the one time I did stop to eat, it just seemed disgusting and expensive). Probably going to crack open that can and have it and a baked potato for lunch tomorrow.
We have a 13-year-old, so cutting out fast food is not an option at the moment.
Hormel is indeed much thicker than Wendy’s chili.
I tried it recently and it didn’t taste ANYTHING like the chili at Wendy’s.

That’s disappointing. I assumed it’d be more or less the same since it probably comes in a can for them, too (if not a can, then a frozen bag or something?).

Still going to try it with an open mind. lol. Don’t want to waste the 2 cans I bought.

I love chilli baked potatoes and when I’m at Wendy’s I tend to get one. That said it takes me less time to nuke a spud than to find my shoes. Brown some burger in a pot, can of chilli, microwave that tater, you’ve got a Wendy’s experience in 15 minutes and only dirty a pot, a bowl, and a spoon
Does this mean Wendy’s restaurants should have a lighted sign at the road that changes like gasoline prices showing the current price of a burger?
That’s a reasonable response for transparent pricing
Nah. You’ll just be expected to flip through all the different fast food apps and check prices on your phone while you drive around the travel plaza. Good luck, pedestrians.
I don’t get the point of ordering by app if you have to go through the drive-through line anyway. I mean I know why they want you to do it, but I don’t understand why anyone would.

I don’t “app” at all and have turned around and left multiple restaurants when asked to scan a QR code for a menu.

I’m 100% with the boomers on this.

Ugh. The kid was desperate to go to this restaurant called The Sugar Factory, which has insane milkshakes. The menu was a QR code and it linked to a pdf of the paper menu they no longer had that you just had to zoom in and scroll around on. It was like 4 pages long too.

Also, it was totally not worth going to. Overpriced and not good.

That’s good info. A friend in NJ won’t shut up about them, so I’d for sure end up going there the next time I visit.

I’m lactose intolerant, but will (and have) absolutely power through the pain for a good milkshake. Gotta pick my battles with dairy.

Vegan milkshakes are good now

Eh, I’m content with limiting my milkshake intake. It’s probably for the best haha.

I do buy the vegan cheese though. It’s definitely not as good as real cheese, but it’s better than going without (I put cheese on, like, everything).

I think I might be lactose intolerant. Like I can eat a bowl a cereal with milk no problem, and even ice cream is okay. However, cheese and (for god knows what reason) milkshakes will make my stomach go wonky.

But like you, I’ll happily drink a milkshake and suffer the consequences later.

I also have a stone fruit allergy, but every once in a while a peach is so good that I’ll eat one feel less than ideal afterward. Worth it.

I don’t know what I was expecting with a name like The Sugar Factory but my blood pressure spiked looking at this picture.
I did not get one of those. I stuck with booze.
I’d drink alcohol too if I was here…
If the QR code takes me to a PDF or the restaurant’s webpage, that’s one thing. But if it takes me to the app store, I give up.
That’s still a step further than I’ll go. If my phone is required to be involved with the ordering process at all, it’s a dealbreaker.

Burger King’s Whopper Wednesday deal is only available if you order through the app. The regular price is like three times as much.

But I will say, I’m finally coming around to the fact that it’s not worth it at any price.

You’re paying for it in another way- by letting them harvest your data.

I mean I wouldn’t go to Burger King either way, but that’s why they have that deal.

Eh, I don’t like interacting with people, so I’ll take any chance to minimize it, if not eliminate it entirely. So I use the app to specify how I want my burger (and my kids’). I’d rather do curbside, but if that isn’t an option, just giving a name or code at the intercom is better than having to repeat things 3 times and/or wonder if they heard me when they don’t say anything…

I pretty much only use the apps if I can.

There’s basically always some deal I can save a few bucks on. Easy to see any new menu items ahead of time. Coordinate the whole family order with all the customizations. Easier communication at the order box. There’s also usually some built-in rewards program.

Doesn’t the data mining bother you though?
Oh god my nightmare is having an app for everything
My data has some value, but I can’t sell it, might as well get something for it. Using apps, I get like $200+/yr.
So that shows you that obviously your data is worth much more than $200/yr.

Different apps are paying different parts of that, I’m sure to each it’s worth far less than that for them to sell.

But that’s all more than the $0 I could get for it by trying to prevent anyone from having it.

Damn near everything they can get from my phone can be sourced from any number of places anyway, my data is so everywhere it’s worthless. I’m sure over 100 companies have a record with my name, address, phone number, at least 1 of my like 6 emails. Google probably knows it all and sells it anyway.

Sure a dedicated malicious actor could be an annoying problem, but they’re not likely to be really helped by any data these companies are getting.

Otherwise, I’m more likely to get targeted advertising than anything else, and if I’m going to get advertised to, I’d rather it be for something someone who’s paying for it thinks I’d want, rather than purely random stuff.

YSK it could end up potentially costing you. For instance by agreeing to the McDonalds TOS when you launch the app you are waiving your right to sue.

dailydot.com/…/mcdonalds-terms-and-conditions/

McDonald’s customer discovers new Terms and Conditions ‘waive your right to a trial’

McDonald’s added a clause to their app that makes users waive the right to a trial in court. Some are deleting the app in protest.

The Daily Dot
I’ve found it helps with accuracy. Especially when ordering for a family of 5. Plus it’s nice to pass my phone around and have people input their orders, rather than trying to blurt it all out at a drive thru speaker.

There’s a sketchy af gas station near me where they have a $0.899 advertised “gas price” sign. Only instead of “regular” or premium gasoline that it’s advertising on the sign, it instead says “fountain” for fountain drinks, despite those signs universally displaying gasoline prices instead.

I boycott places like that. Even if it’s two prices for cash/credit, no and fuck you. You just lost a customer forever. Considering my fuel tank is 55 gallons that’s actually significant.
Auxiliary fuel tank? That’s 25% larger than the biggest passenger vehicle I’ve driven.

I full time in a 30ft RV.

Also, if I’m stopping for gas I’m usually coming in to buy some other stuff too. Or I could go down the street and spend my money there.

There’s one near me that only advertises the price with car wash. So the sign shows what you pay per gallon if you also decide to spend an extra $15 on a shitty automatic car wash. WTF??

Goddamn a shell station did that to me 5 years ago and I’m still so salty about it that i actively avoid shell to this day.

I’m petty

Hess reversed the pump order on me once so I ended up filling with premium. Guess which gas station chain I have never been to in the past 15 years. Hope that extra three dollars was worth it.
I’d bet they also have blaring adverts at the pumps.
That sign there clearly indicates fountain drinks are $0.899 per GALLON
Bring a hose and tank for your syrup water.
I think i passed that sign on my way to Florida last year, it caught my eye as well
Good thing I don’t eat fast food.