I’m gonna say it. The only people who shit on “skeuomorphism” or rich design in software are people who didn’t know how to do it or work with it.

The aesthetic with gradients, shadows, highlights, *color*, shading— it all worked well. It’s just not something everyone could do.

*That* is why it disappeared. To make it easier for everyone to make apps that looked “default.”

Not because it's better this way.

The same thing happened with app icons. They used to be very detailed, very dimensional, but it was tricky to get right. *Only a few people in the world* were great at it. And that made it hard for everyone else to look good.

So they made app icons that were rounded squares. That were cropped automatically, for you. You provide a square image, you’re done.

This is why the aesthetic simplified: to make it *easier* for as many people to pump out apps as possible.

GOOD NIGHT

GOOD MORNING

I was not saying people are *bad designers.* I was saying that visual design is a *skill* and it has little overlap with UI design. People who are good at one are not necessarily good at the other. They are two different roles.

The reality is there are not many good visual designers, and the result was many apps of the era didn’t pull off that aesthetic as well as Apple could.

So Apple decided to change the aesthetic to make it more accessible for people to ship more apps.

I think Wil Shipley [maybe? I think?] used to refer to people who did visual design as artists rather than designers, which I think is a decent distinction.

I don’t think there was ever an expectation that anyone called a designer could do that work. It’s a totally different skillset.

It’s in Apple’s best interest to remove barriers like this, which is also why they made SF Symbols. Now developers don’t have to make their own icons, hire an icon designer, or find free alternatives.

@louie Absolutely. They’ve lowered the barrier so much overtime for someone like me, who can do layout but isn’t an artist, to make a great looking app.
@collin And while the result is that many apps look as good as Apple’s own now, I think they still don’t look as fun as apps used to. It's a tradeoff. Good for some people (you!), bad for others (me!).
@louie it’s absolutely a trade-off. I do miss the days of apps having a ton of character. It feels like the floor is higher, but there’s less of the apps that standout visually than there used to be?
@collin I think there were probably ways to have the same effect without doing something this drastic. Apple could have introduced a hundred visual styles for developers to take advantage of. But instead, this route left us with a display with 3 million pixels and a contrast ratio of 2 million to 1, but it only uses 3 colors: black, white, and an accent color.
@louie @collin I agree. There was a way to make it not so stark as it is now

@louie I agree that those who shit on it tend to do so from a position of ignorance, but I disagree that the shift in aesthetic is just to make design easier.

In most art forms, there's a pendulum swing between simplicity and complexity. I don't see why UI design would be exempt. There are always folks who say one end only exists because it's easy (eg minimalism in music), or that the other end is overwrought and inaccessible (eg 12-tone music), but I think both sides commit the same fallacy.

@stephencoyle stephen i dont care if you disagree with me, take it elsewhere

@louie I enjoy your posts, but if you’re going to put an opinion on social media and then proceed to chastise people for politely disagreeing with you, then maybe consider making your profile private.

I’m also aware this was likely said in jest, but it’s the internet so it can be hard to discern.

@RikRipper uh no, this ain’t it either.
@louie in case anyone seeing this is wondering, Louie responded rudely and blocked me. A swell fella.
@louie but, the witch in design with iOS 7, how do you explain it? I guess designers at Apple were the best to design this rich visual look.
@louie That is actually a sound theory.
@louie I’m curious what the natural evolution of that design would like like. I look at old iOS screenshots and it looks dated (not in a bad way). I do miss how *fun* everything was to look at.
@tylerepperson More modern apps should give it a try. Developers will say it’s harder (as if it were ever easy), but if they wanted to try, I think it’d be fun again!

@louie @simonbs The other problem is that they never established a consistent visual style across until iOS 7. iOS was also getting worse to look at. Perhaps Apple’s visual designers were ready for a change too. iOS 6 was significantly uglier than the versions before and after IMO.

A big shift was necessary.

@louie @simonbs The situation today isn’t as dire, so the evolution is slow, but another big change is overdue.