Google wants to make it harder to block ads. Thought experiment:

If, instead of ad blocking per se, we used browser extensions that blocked all tracking, prevented execution of arbitrary code, and made fingerprinting devices impossible, but also left all ad content visible, would Google (and the rest of their industry) still be opposed?

The answer tells you everything you need to know about why it is moral and ethical to use ad blockers.


#AdBlocker #advertising #SurveillanceCapitalism

@maxleibman @vmstan

It’s the classic Embrace, extend, and extinguish

They became the main browser and pushed standards so now they can use that advantage to break ad-blocking.

https://en.m.wikipedia.org/wiki/Embrace,_extend,_and_extinguish

Embrace, extend, and extinguish - Wikipedia