This type of thinking is precisely why we can't have nice things. It's a terrible idea that only contributes to polluting the internet. It's nothing to be proud of but rather something to be ashamed of. I really hope Google removes all of his sites from the search.
@nixCraft You have a gift for understatement. (Not criticizing you at all just absolutely horrified by the post you shared.) That behavior is some pretty epic scumbaggery and I hope his target call a lawyer. Cc. @lisamelton