"The use case for LLMs is spam." Spam email, spam websites, spam news stories, spam books. Nothing anybody wants to read. Software that costs a million dollars a day to produce shit.
The guys peddling this software don't know the difference between spam, "content," and actual creative work. It's all spam to them already, or they would like it to be because they can't do it. They undervalue creative work because they don't value anything. They just want to be handed a pile of money for turning in shit.
@gwynnion
This, just all of this!
@gwynnion
Yep... The cost (time, money) and skill required to create shit has just gone down to near-zero with #ai #llm while the cost to create something worthwhile stays the same. As long as they can sell shit, the business model will be to sell shit.
Another reason to abolish (post liberal) capitalism.
@gwynnion yup, and the marketing industry as a whole gobbles it up. I'm working on an MBA. In my digital marketing class, we're being taught how to use generative AI (chatGPT and its ilk) to generate marketing copy because "it's the future of the industry."
Personally, I think marketing copy has always been drivel, but the crap spit out by chatGPT is worse than most. Yet when I take the 💩 chatGPT gives me, spend maybe 5 min polishing it a bit and turn it in, the marketing prof says its great.

@keydelk @gwynnion

Do they not even get that they're destroying their own job prospects with all this automation?

@FediThing @gwynnion senior marketing executives have no qualms about burning the career ladder - they’ve already climbed to the top. In the past, executives would ask junior marketers to write the copy for a marketing campaign they came up with. Now they ask chatGPT to write the copy and don’t have to hire junior marketers.
@keydelk @gwynnion I work in the digital marketing software industry. We are under constant pressure to deliver more AI integration into our tools because all marketing teams want to type something like "Title for an article about pandas being extinct" and have it spit out the marketing-style copy. It does marketing copy VERY well and current search engines value 'new' content and repeated content creation on a topic. That forces a "content crisis" as some call it, so in come the generators.
@jasonstcyr @gwynnion exactly! Which is why so much of the web is filled with computer generated cruft that pleases Google, but sucks if you’re trying to find good information.
@keydelk @gwynnion The good news is that chatbots might severely reduce traffic to search engines, meaning creating garbage for search engines won't matter as much. Then you will need to switch to creating garbage that influences LLM training!

@gwynnion i remember first realizing this when Clarkesworld had to close submissions because they were getting inundated with LLM spam.

someone had clearly, at some point, made a get-rich-quick guide that positioned short fiction mags as reverse vending machines--insert wordcount, receive cash. and a whole bunch of other people believed that person, because they didn't read short fiction (or much of anything else).