"The use case for LLMs is spam." Spam email, spam websites, spam news stories, spam books. Nothing anybody wants to read. Software that costs a million dollars a day to produce shit.
The guys peddling this software don't know the difference between spam, "content," and actual creative work. It's all spam to them already, or they would like it to be because they can't do it. They undervalue creative work because they don't value anything. They just want to be handed a pile of money for turning in shit.
@gwynnion yup, and the marketing industry as a whole gobbles it up. I'm working on an MBA. In my digital marketing class, we're being taught how to use generative AI (chatGPT and its ilk) to generate marketing copy because "it's the future of the industry."
Personally, I think marketing copy has always been drivel, but the crap spit out by chatGPT is worse than most. Yet when I take the 💩 chatGPT gives me, spend maybe 5 min polishing it a bit and turn it in, the marketing prof says its great.

@keydelk @gwynnion

Do they not even get that they're destroying their own job prospects with all this automation?

@FediThing @gwynnion senior marketing executives have no qualms about burning the career ladder - they’ve already climbed to the top. In the past, executives would ask junior marketers to write the copy for a marketing campaign they came up with. Now they ask chatGPT to write the copy and don’t have to hire junior marketers.