NOTE: I quoted a report from an executive of DuckDuckGo attending the antitrust lawsuit against Google. This article has now been retracted from Wired:

"After careful review of the op-ed, "How Google Alters Search Queries to Get at Your Wallet," and relevant material provided to us following its publication, WIRED editorial leadership has determined that the story does not meet our editorial standards. It has been removed."

I hope we'll learn more about what Google actually does, since September 28, the court established a process allowing the Justice Department to publish more information about this case.

https://www.wired.com/story/google-antitrust-lawsuit-search-results/

A Note From WIRED Leadership

WIRED

@johncarlosbaez

I moved to DuckDuckGo a while ago, not for ideological reasons, but simply because it gives me, more often, what I am looking for.

One day I complained loudly at home that I was searching for maths related things, but was getting adverts for socks, and my young son demonstrated to me that DuckDuckGo gave me what I wanted.

@MartinEscardo - At first I felt DuckDuckGo wasn't as good as Google. But since Google keeps getting worse I've switched to DuckDuckGo.

@johncarlosbaez @MartinEscardo

At first, DDG was NOT as good as Google.
DDG has gotten less bad,
and Google has gotten worse.

I still miss AltaVista.
I got a hint of why it was so good so early (besides trusting its remote users with professional document-retrieval power) from <Computerphile>
"How Bzip2 Works (Burrows Wheeler Transform)"
https://youtu.be/GYbCttCF25A?si=rXo22ZcvQpBINt8m

How Bzip2 Works (Burrows Wheeler Transform) - Computerphile

YouTube
@urlyman @johncarlosbaez @MartinEscardo
Well, human-curated and AltaVista are radically different.
But more to the point, scaling without sponsorship of some sort is hard.
Maybe combining censor-proof distributed storage model with the Screensaver distributed processing model?