If you are a Chrome user, you've probably been been opted-in to Google's enhanced tracking system without any warning.

Chrome's newest update pretends to provide users "Enhanced ad privacy", but actually enrolls Chrome users into a new trackings system.

To disable Google's "advanced" ad tracking, go to Settings>Privacy and Security>Ad Privacy and disable all three options there (Ad Topics, Site-suggested Ads, and Ad Measurement).

@docpop I didn’t use chrome because of RAM use early on. But is there currently good reasons to use chrome over other browsers?
@squiggy it sounds like Firefox is working as well as Chrome is now, and I'm sure other browsers are just as nice.
Some app developers are still only supporting products on Chrome, so that might make it hard for some folks to switch.

@squiggy @docpop chrome has good dev tools, more niche extensions and has tended to lead with new web APIs via origin trials

As a Web dev, I use pretty much every browser. All have pros and cons.

For privacy, Chrome isn't the best, but browsing data is the price the user agrees to pay

Is it worth it for normies? Maybe, if they're already in the Google ecosystem. Else, they're probs in Apple/Microsoft's.

Most won't bother with open source alts, finding and setting up their own tools etc