If you are a Chrome user, you've probably been been opted-in to Google's enhanced tracking system without any warning.

Chrome's newest update pretends to provide users "Enhanced ad privacy", but actually enrolls Chrome users into a new trackings system.

To disable Google's "advanced" ad tracking, go to Settings>Privacy and Security>Ad Privacy and disable all three options there (Ad Topics, Site-suggested Ads, and Ad Measurement).

@docpop I didn’t use chrome because of RAM use early on. But is there currently good reasons to use chrome over other browsers?
@squiggy it sounds like Firefox is working as well as Chrome is now, and I'm sure other browsers are just as nice.
Some app developers are still only supporting products on Chrome, so that might make it hard for some folks to switch.