Gonna start a creepy snack food brand called “Edgar Allan Poetato Chips” with flavors like “Raven Ranch”, “A Descent into Barbecue”, and “The Cask of Sour Cream and Onion”.
@Chrishallbeck
For a solgan, how about: A crunch within a crunch?
For the spicy-hot, how about 'the sleeper'?