This is real: Investing in what makes Reddit unique: Introducing Contextual Keyword Targeting and Product Ads - Upvoted
Someone posted this over on Reddit right when it happened and I apparently saved it. I’m cleaning out my bookmarks and came across it. I hought you’d like to see why it’s good news that we found Lemmy.
One of the main reasons people come to Reddit is to be informed by discussions they’re interested in, creating an environment of active discovery ripe for brands to show up and add value. Contextual Keyword Targeting places advertisers at the center of this journey, and at the heart of active conversations taking place, giving them the option to select specific keywords to associate with their brand, or even align keywords with their creative ad copy for added relevance. With so much direct traffic to Reddit conversation threads originating from high intent organic searches or research sessions, Contextual Keyword Targeting unlocks value for advertisers during and after discussions unfold, since we know Reddit threads live on as valuable, searchable resources for our users.
I threw up in my mouth reading this. I don’t think any community would enjoy being described as “an environment of active discovery ripe for brands to show up and add value”.
If you’re like me and haven’t deleted old reddit comments because of the valuable information they can give other people, now may be the time to reconsider. Being able to advertise on discussions that have already happened is one of the sales pitches Reddit makes to prospective advertisers.
Oh thanks, I’ve just done that. I wrote a LOT of stuff in my time. I always thought it’d be good to look back and see how my positions changed and how I felt about my old thoughts. It was pretty annoying not to have a way to go back and actually read my stuff, even though they’re still hosting them and profiting off of them.
I’ll be honest most of it is anarchist propaganda so I’m in two minds as to whether or not to remove it. I’ll definitely get rid of the fun games stuff I posted and find a place here for it.
Even without the gdpr, if you wait a couple days after deleting that first 1000 you’ll start seeing older comments again.
Of course it’s not ideal, just pointing it out.
Contextual Keyword Targeting unlocks value for advertisers during and after discussions unfold, since we know Reddit threads live on as valuable, searchable resources for our users.
Reddit gives you the best of the internet in one place. Get a constantly updating feed of breaking news, fun stories, pics, memes, and videos just for you. Passionate about something niche? Reddit has thousands of vibrant communities with people that share your interests. Alternatively, find out what’s trending across all of Reddit on r/popular. Reddit is also anonymous so you can be yourself, with your Reddit profile and persona disconnected from your real-world identity.
Omg, I just posted, I also threw up a little reading this.
Not sure anyone wants “advertisers to be at the center” of any experience.
Advertisers definitely want to be at the centre of your experience!
Continuing the trend, I also had to stifle my vomit while typing this out.
They mentioned Ally Financial as one of the success cases so I did a quick search for recent posts about Ally and sure enough the very first result from outside their own sub has this user contributing to the conversation:
www.reddit.com/user/robbiedavissie
Somebody posts a question about Ally and this less than 3 day old account comes along pitching all of Ally Bank’s features. Then a week later they’re making 3 posts in a row advertising some other brand.
There’s a ton of these accounts. They gather karma with scripts that randomly repost top 100 all time posts on big subs and then delete them so their account looks clean. Then they sell it to ad companies that post client sanctioned posts and comments and get paid based on user engagement with the brand.
Check out r/hailcorporate. A huge portion of Reddit is just guerrilla advertising.
At least they’re really not good at it? That was so obviously an AI or pre-written.
“Hey there Reddit fan!”
Who would talk like that? lol
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