One of the main reasons people come to Reddit is to be informed by discussions they’re interested in, creating an environment of active discovery ripe for brands to show up and add value. Contextual Keyword Targeting places advertisers at the center of this journey, and at the heart of active conversations taking place, giving them the option to select specific keywords to associate with their brand, or even align keywords with their creative ad copy for added relevance. With so much direct traffic to Reddit conversation threads originating from high intent organic searches or research sessions, Contextual Keyword Targeting unlocks value for advertisers during and after discussions unfold, since we know Reddit threads live on as valuable, searchable resources for our users.

I threw up in my mouth reading this. I don’t think any community would enjoy being described as “an environment of active discovery ripe for brands to show up and add value”.

If you’re like me and haven’t deleted old reddit comments because of the valuable information they can give other people, now may be the time to reconsider. Being able to advertise on discussions that have already happened is one of the sales pitches Reddit makes to prospective advertisers.

They mentioned Ally Financial as one of the success cases so I did a quick search for recent posts about Ally and sure enough the very first result from outside their own sub has this user contributing to the conversation:

www.reddit.com/user/robbiedavissie

Somebody posts a question about Ally and this less than 3 day old account comes along pitching all of Ally Bank’s features. Then a week later they’re making 3 posts in a row advertising some other brand.

At least they’re really not good at it? That was so obviously an AI or pre-written.

“Hey there Reddit fan!”

Who would talk like that? lol