This is real: Investing in what makes Reddit unique: Introducing Contextual Keyword Targeting and Product Ads - Upvoted
Someone posted this over on Reddit right when it happened and I apparently saved it. I’m cleaning out my bookmarks and came across it. I hought you’d like to see why it’s good news that we found Lemmy.
One of the main reasons people come to Reddit is to be informed by discussions they’re interested in, creating an environment of active discovery ripe for brands to show up and add value. Contextual Keyword Targeting places advertisers at the center of this journey, and at the heart of active conversations taking place, giving them the option to select specific keywords to associate with their brand, or even align keywords with their creative ad copy for added relevance. With so much direct traffic to Reddit conversation threads originating from high intent organic searches or research sessions, Contextual Keyword Targeting unlocks value for advertisers during and after discussions unfold, since we know Reddit threads live on as valuable, searchable resources for our users.
I threw up in my mouth reading this. I don’t think any community would enjoy being described as “an environment of active discovery ripe for brands to show up and add value”.
If you’re like me and haven’t deleted old reddit comments because of the valuable information they can give other people, now may be the time to reconsider. Being able to advertise on discussions that have already happened is one of the sales pitches Reddit makes to prospective advertisers.
They mentioned Ally Financial as one of the success cases so I did a quick search for recent posts about Ally and sure enough the very first result from outside their own sub has this user contributing to the conversation:
www.reddit.com/user/robbiedavissie
Somebody posts a question about Ally and this less than 3 day old account comes along pitching all of Ally Bank’s features. Then a week later they’re making 3 posts in a row advertising some other brand.
There’s a ton of these accounts. They gather karma with scripts that randomly repost top 100 all time posts on big subs and then delete them so their account looks clean. Then they sell it to ad companies that post client sanctioned posts and comments and get paid based on user engagement with the brand.
Check out r/hailcorporate. A huge portion of Reddit is just guerrilla advertising.
PeleSpirit
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