Dr. Pete
I dug into the massive brand equity of the bird app, how much it has to lose, and the, to put it bluntly, ridiculous 25+ year history of X.com -- https://moz.com/blog/twitters-brand-equity
Twitter’s Brand Equity: 17 Years & 12 Million Keywords

Twitter’s Brand Equity: 17 Years & 12 Million Keywords

Moz
Aug 1, 2023 at 1:18pmWeb
Show threadJon HenshawAug 1, 2023
@dr_pete I think you hit on the visceral reaction us marketers, and more specifically, search engine optimizers, are experiencing with the demise of Twitter. It's like watching an entire vibrant (but not perfect) active city be demolished piece by piece for absolutely no good reason. Gone will be the ubiquitous Twitter handle for every TV personality (which I'm okay with if they replace it with a federated version). And we will no longer link to user profiles which are now walled 
Show threadDr. PeteAug 1, 2023
@jon I tried to keep the post as factual as possible, but my less charitable take is that he's going to throw away billions chasing a 24-year ego trip. He could pursue the 'X' concept without the ridiculous brand or throwing everything away.
Show threadJohn MuellerAug 1, 2023
@dr_pete @jon Peak "I bought this domain name long ago, I'll be damned if I don't use it" energy. Everyone with a website runs into it at one time or another, most don't take action. (At least I got a neat Bluesky username out of it.)
Show threadSimon Cox Aug 1, 2023

@johnmu @dr_pete @jon

100%.

I have just reinvigorated one of my old domains, but in my case, unlike x.com, I might be adding value.

Show threadJohn MuellerAug 1, 2023
@dr_pete @jon The part that hit me the most (back in the fall, when the direction was picked) was the loss of the community. It's not the first online community to blow up (how many SEO'ish forums have come & gone?), but it was unexpected, and it was obvious that it wouldn't be easy or fast to replace - if that's even possible.
Show threadRand FishkinAug 1, 2023
@johnmu I have the same sadness, though I'm grateful for Mastodon and the Fediverse, and I hope that slowly, over time, it draws a lot of great folks (sort of like how Reddit vs. Digg eventually ended up) @dr_pete @jon
Show threadWil ReynoldsAug 1, 2023
@randfish @johnmu @dr_pete @jon
Ohhh digg vs reddit is a good comparison.
Show threadEric HeikenAug 1, 2023

@wilreynolds @randfish @johnmu @dr_pete @jon

And now Reddit is Digging its own grave with the death of third party apps through exorbitant API fees.

Show threadRand FishkinAug 1, 2023
@ericheiken @wilreynolds @johnmu @dr_pete @jon it's true... And truly sad.
Show threadseanheckingAug 1, 2023
@dr_pete it will be interesting to see what their search footprint looks like in 6-12 months after the X domain has a chance to bake
Show threadDr. PeteAug 1, 2023
@seanhecking My actual opinion about how bad it's going to end is about 10X worse than I suggested in the blog post.
Show threadJohn MuellerAug 1, 2023
@dr_pete @seanhecking 10X? That's a lot of X's. Is more X's better, when it comes to X? (This has a lot of potential - sorry)
Show threadDr. PeteAug 1, 2023
@johnmu @seanhecking Joking aside, this is exactly the problem with 'X'. It's not a brand. It's not even a word.
Show threadSimon Cox Aug 1, 2023

@dr_pete @johnmu @seanhecking

Hang on, Brand X - where have i heard that before...

Show threadJohn MuellerAug 1, 2023
@simoncox @dr_pete @seanhecking it's like when Prince changed his name to [symbol] ... Are you aware of any other single-letter brands? Even with 2 letters, all I can think of are abbreviations.
Show threadDr. PeteAug 1, 2023
@simoncox @johnmu @seanhecking
Show threadKingsley Uyi IdehenAug 1, 2023
@datatwingler bookmark.
Show threadData TwinglerAug 1, 2023
Hai @kidehen - that's been saved and can be viewed at https://linkeddata.uriburner.com/c/9CH6WIU6
Twingler - New Web of Data Contribution

Twingler
Show threadTony McCreathAug 1, 2023
@dr_pete It begs the question. Y?