Richard LittlerJul 23, 2023
So, #Twitter will become 'X'.
As edgy and as cool as a 12 year old using their $900 Parker fountain pen to scribble an anarchy symbol on their Latin textbook in the library of their exclusive private school.
Marc LaFoyAug 1, 2023
Show threadRichard Littler
"We've made 'Coca Cola' a household name. Everyone on the planet knows it. How do we best protect & build on such a brand identity?"
Elon: "Change the company name to 'Spud,' insult consumers of fizzy drinks, stop making drinks altogether, then sell horseshoes for hamsters"
Jul 23, 2023 at 7:47pmWeb
Show threadRichard LittlerJul 23, 2023
"We've made 'Apple' a household name. Everyone on the planet knows it. How do we best protect & build on such a brand identity?"
Elon: "Change the name to 'Shit Carrots,' launch an ad campaign with the slogan 'Shit Carrots are better than tech,' stop developing tech, then sell shit carrots instead"
Show threadBob ThomsonJul 23, 2023
@Richard_Littler he’s a business genius though 🙄
Show threadLot⁴⁹Jul 23, 2023

@Richard_Littler It's like Eddie Lampert, the guy who bought Sears:

Lampert: What brands do we have that everybody knows and respects?

Sears old-timers: Well, Craftsman tools and Kenmore Appliances, to name two.

Lampert: Sell those fuckers!

https://www.investopedia.com/news/downfall-of-sears/

Who Killed Sears? Fifty Years on the Road to Ruin

The struggling retailer has filed for bankruptcy.

Investopedia
Show threadJL RobersonJul 23, 2023
@Richard_Littler You may well laugh your ass off at Musk's 1990 idea of what sounds cool because it is, well, funny as Hell
Someone needs to draw the Twitter bird a la Liefeld now
Show threadAlisonW ♿🏳️‍🌈♾️Jul 23, 2023
@Richard_Littler
Oh, and get rid of the classic bottle too.
Show threadA Republic, while we kept itJul 23, 2023
@Richard_Littler At what point do they invite neo-nazis to be the public face of Coke drinkers?
Show threadDan Kletter 🥑Jul 23, 2023
@Richard_Littler @SimonLandmine Hey now, at least he didn’t choose “New Twitter” hahaha. https://en.wikipedia.org/wiki/New_Coke
New Coke - Wikipedia

Show threadMaurice MilliganJul 23, 2023
@Richard_Littler Yeah! Move fast and break things. 🤪 😮