Richard LittlerJul 23, 2023
So, #Twitter will become 'X'.
As edgy and as cool as a 12 year old using their $900 Parker fountain pen to scribble an anarchy symbol on their Latin textbook in the library of their exclusive private school.
Show threadRichard LittlerJul 23, 2023
"We've made 'Coca Cola' a household name. Everyone on the planet knows it. How do we best protect & build on such a brand identity?"
Elon: "Change the company name to 'Spud,' insult consumers of fizzy drinks, stop making drinks altogether, then sell horseshoes for hamsters"
Show threadRichard LittlerJul 23, 2023
"We've made 'Apple' a household name. Everyone on the planet knows it. How do we best protect & build on such a brand identity?"
Elon: "Change the name to 'Shit Carrots,' launch an ad campaign with the slogan 'Shit Carrots are better than tech,' stop developing tech, then sell shit carrots instead"
Show threadLot⁴⁹

@Richard_Littler It's like Eddie Lampert, the guy who bought Sears:

Lampert: What brands do we have that everybody knows and respects?

Sears old-timers: Well, Craftsman tools and Kenmore Appliances, to name two.

Lampert: Sell those fuckers!

https://www.investopedia.com/news/downfall-of-sears/

Who Killed Sears? Fifty Years on the Road to Ruin

The struggling retailer has filed for bankruptcy.

Investopedia
Jul 23, 2023 at 8:28pmWeb