The BBC on Mastodon: experimenting with distributed and decentralised social media
The BBC on Mastodon: experimenting with distributed and decentralised social media
It also does away with some of the really awkward practices news organizations engage in wrt social media. The number of @JournalistNameCBC handles out there is kind of super cringy, and seems to point to journos having company-specific/company-mandated social media accounts, but without any actual company support for them.
Something like this makes having a company-mandated social media account something they're assigned, just like an email address, rather than something they're personally responsible for.
What I’d love to see is news companies spinning up their own instances, for example, a CBC-owned Mastodon instance, with accounts such as journalistname@cbcnews. It’d work exactly like a company-assigned e-mail address, and would function as such. That each and every post on such an account would be seen as the journalist working under the company, and not their own personal views.
And if a journalist wants his own personal account, well, they can either spin up their own instance, or perhaps a union of journalists would spin up an instance, with journalists setting up their accounts that are not tied to any news agency or company.
Am I being too naive and optimistic here? Maybe. But do I want this to happen regardless, yes!
Because a company/org specific site for journalists doesn’t get the interactions with people outside that org but within the sector of coverage unless people do a lot of following of others.
Compare mastodon.energy/public/local with social.bbc/public/local
Journalists want the first - not the second.
But note also that the first one isn’t associated with a media organization but rather an industry sector.
You can use social.bbc to broadcasts articles that people want to read, but the “what is going on with the energy grid in the UK” will never show up in local there but rather over at mastodon.energy/@EarthOrgUK … and so that’s where the journalists are… though there’s still a lot going on over at twitter.com/search?q=%23energytwitter
Local isn't a good measure here, though. The BBC local stream is literally just going to be posts by BBC employees.
The global stream isn't a great measure, either, frankly, as journalists primarily want to yet their posts seen, not see a huge field of noise. Those who are doing digging for social media stories maybe want a wider cut of things, but they can still do that through their replies, and through global. Search just isn't going to be as effective as on generalist servers.
But then, search isn't super effective on Mastodon, anyway, and all the big generalist servers are running Mastodon.
There's nothing preventing them from using secondary accounts on .social for research, though.
Some companies do it. For example, toot.thoughtworks.com/explore
Not every organization has the financial resources to stand up their own instance though.
Does it make sense for NPR to spin up their own instance with the additional administration and server costs? Or is it a better use of their money just to have an account on a larger instance… which also makes discovery of them easier (everyone on mstdn.social sees them in the local feed and relevant hashtags without having to specifically follow them on other servers).
The local mastodon instance helps with authenticity, but hinders the discovery of the “buzz” in local of an appropriately topical instance ( mastodon.energy/explore ).
everyone on mstdn.social sees them in the local feed and relevant hashtags without having to specifically follow them on other servers
Hashtags work across instances…
“Many people have blocked the BBC for posting transphobic content that is harmful to trans folk”
“Hey, can you please share some of that harmful content?”
Aside from the symbolic action (that can only be seen by looking for what isn’t there), what does this accomplish? (And yes, I do note that the symbolic action is important in of itself).
Alternatively, if I wanted to follow @[email protected] in Lemmy (universeodon is a Mastodon instance), how can I get him in my timeline?
As far as I can tell, removing a mastodon instance (in this case social.bbc) from from linked instances in Lemmy has absolutely no impact on what someone will see in subscribed, local, or federated timelines.