BlackRoseThe BBC on Mastodon: experimenting with distributed and decentralised social media
Mysteriarch ☀️Seems like the right approach to start their own server, instead of making accounts on some of the flagship instances, which only perpetuates the centralisation dogma.
Some companies do it. For example, toot.thoughtworks.com/explore
Not every organization has the financial resources to stand up their own instance though.
Does it make sense for NPR to spin up their own instance with the additional administration and server costs? Or is it a better use of their money just to have an account on a larger instance… which also makes discovery of them easier (everyone on mstdn.social sees them in the local feed and relevant hashtags without having to specifically follow them on other servers).
The local mastodon instance helps with authenticity, but hinders the discovery of the “buzz” in local of an appropriately topical instance ( mastodon.energy/explore ).
No of course not everyone or every organisation has the means for that. But those that have should, and others should fan out over different instances: local or regional ones, or thematic ones, instead of congregating on the same three instances because it’s ‘the main one’.