Seems like the right approach to start their own server, instead of making accounts on some of the flagship instances, which only perpetuates the centralisation dogma.

It also does away with some of the really awkward practices news organizations engage in wrt social media. The number of @JournalistNameCBC handles out there is kind of super cringy, and seems to point to journos having company-specific/company-mandated social media accounts, but without any actual company support for them.

Something like this makes having a company-mandated social media account something they're assigned, just like an email address, rather than something they're personally responsible for.