Why did he buy twitter?

Software? Nope, immediately downgraded that.

People? Nope, immediately fired most employees.

Brand? Nope, killed that entirely.

Profit? Bahahahaha...

How does he expect product loyalty if the product no longer exists?

@bkm he just thinks he can run a better right wing resource than T.
@bkm He wants it dead. Every single decision he has made since walking through the door has been destructive. Also, please look at his behavior and who he has sided with. He is a right wing nut job that could afford to buy a liberal communications platform and obliterate it. That's exactly what he has done with the help of likeminded investors. It's so fucking obvious it is god damn painful.

@noondlyt

To spend that much money, they must be scared.

@bkm Absolutely. Look at who their front runner is. Cost of controlling the world. It's actually pretty cheap if you think about it. At the very minimum he wants to have those elected who will protect his money...just like every other wealthy republican.

@noondlyt

I truly hate this timeline we're in.

@bkm Me too.
@noondlyt @bkm Ooo - And to think all I wanted was a nice quiet place to shove my head in the sand and hide! (N O T….). 🤣
@bkm sometimes I think he believes his brand is enough to carry it, and the changes he’s made reflect how he sees his brand superseding twitter going all the way back to his “Biden got more likes than me” tantrum. But really right wing narcissists do terrible things just because. I think the saudis are the ones that saw an opportunity, not him. They just turned him loose.
@bkm to shut us up. Free speech absolutism and all that.🥴

@edgeoforever

Free speech costs $8/month

@bkm At this point, who cares what his motives were?

Let's make a success of Mastodon instead. It s nicer here anyway!

@rebecca_meadows you know... I don't want mastodon to be a success. I like it how it is along with the people that are here. So much more positive an experience!
@bkm Let's forget ex and look forward 😂

@bkm, I think he actually miscalculated on two important factors:

1. He believed the bot issue was much larger than it actually was. If there had been a significant number of bots to clean up, users could have actually appreciated the added human conversations.

@bkm

2: He believed that the discussion and "free speech" were being hampered by locking out extremist accounts, and possibly that those could also bring added income. I think that group is actually smaller than expected (look at unique Truth Social accounts, for example). Plus, they ended up alienating a much larger user base than what they brought back to Twitter, which was very easy to foresee in my humble opinion.

@bkm Hate to sound like a conspiracy theorist but, same as some other replies, I believe he wants it dead. There is no other logical explanation to the things he has done so far. Maybe we’ll get the answers in a documentary in 10 years. Maybe not.

@onuryasar agree.

Knowing that no one in their right mind would risk their own money on killing democracy, I wonder who funded him...

2B here, 44B there....

@onuryasar @bkm
I imagine he'll make money on the bankruptcy.