BKMWhy did he buy twitter?
Software? Nope, immediately downgraded that.
People? Nope, immediately fired most employees.
Brand? Nope, killed that entirely.
Profit? Bahahahaha...
How does he expect product loyalty if the product no longer exists?
Christian@bkm, I think he actually miscalculated on two important factors:
1. He believed the bot issue was much larger than it actually was. If there had been a significant number of bots to clean up, users could have actually appreciated the added human conversations.
2: He believed that the discussion and "free speech" were being hampered by locking out extremist accounts, and possibly that those could also bring added income. I think that group is actually smaller than expected (look at unique Truth Social accounts, for example). Plus, they ended up alienating a much larger user base than what they brought back to Twitter, which was very easy to foresee in my humble opinion.