The latest Musk “rebranding” epitomizes the rightwing project to restore dominance: It oozes the aesthetics and sensibilities you will find in a toxic tech bro man cave and is designed to impose them on all of us by brute force - a stunt that is as ridiculous as it is disgusting.
At its best, Twitter provided a way to access diverse voices and perspectives from outside the established institutions. I’ve written extensively about why it was a crucial instrument to democratize the political and cultural discourse - and why losing that would hurt:
https://thomaszimmer.substack.com/p/the-sabotage-of-twitter-is-a-disaster