The latest Musk “rebranding” epitomizes the rightwing project to restore dominance: It oozes the aesthetics and sensibilities you will find in a toxic tech bro man cave and is designed to impose them on all of us by brute force - a stunt that is as ridiculous as it is disgusting.

At its best, Twitter provided a way to access diverse voices and perspectives from outside the established institutions. I’ve written extensively about why it was a crucial instrument to democratize the political and cultural discourse - and why losing that would hurt:

https://thomaszimmer.substack.com/p/the-sabotage-of-twitter-is-a-disaster

The Sabotage of Twitter Is a Disaster for Democracy

Thoughts on Musk’s destruction of the virtual public square – and what democracy is losing

Democracy Americana
The virtual public square has been deliberately shattered, the political discourse (re-)fractured, with the intention of making it a lot harder for the perspective and criticism from people with no access to powerful institutional platforms to break through and shape the discussion.
This is the result of a deliberate assault on what rightwing forces identified as a public space captured by “the Left” - all part of reactionary counter-mobilization seeking to restore dominance and supremacy over such spaces and all “woke” groups and ideas demanding equality.
@tzimmer_history
I know one person on Twitter that's getting great numbers since the changes started. He's a trans man that insists all trans people are mentally ill, and his ideas only get worse from there.
@RnDanger @tzimmer_history so he’s popular for saying he’s mentally ill?
@jag0325 @tzimmer_history
He seems to think he's the only person that did it correctly but also claims it was due to mental illness. So, yes.
@RnDanger @tzimmer_history I would tend to believe it’s not really a trans person. But I’m cynical.
@jag0325 @tzimmer_history
I knew him IRL. My wife knew him before too
@RnDanger @tzimmer_history ah, I stand corrected.
@jag0325 @RnDanger @tzimmer_history right wingers love the "one of the good ones" types from marginalized groups who they can elevate and use for propaganda purposes and some people really like that kind of attention :(

@tzimmer_history

A conspiracy of disease spreading, shit posting, greenhouse gas spewing techbros and Arab Royals looking to do to online spaces that which their suicide bombed did to public spaces in the aughts.

@axeshun

@tzimmer_history completely agree.

1 thing about twtr i LOVED: i could read an article by virtually any reporter, then go on twtr & tell them how i felt. sometimes, the reporting was important & shining a light on what i felt was a crucial issue.

other times, it just felt good to tell someone how narrowminded their op-ed or whatever was. sometimes those ppl were haberman, but other times, i knew at least some of my critique got thru.
chuck todd, dana loesch had me blocked. LOL. i'll miss that

@tzimmer_history there was no public square there, it was merely a chatting place. Please, let's stop pretend that it was and overplay it's importance.
@peteriskrisjanis Spoken like a person with zero stakes in whether or not a democratized public discourse exists - congratulations! Ever spent even a minute reflecting on the role Twitter played in the recent history of social justice movements? Or why people from traditionally marginalized groups have placed so much importance on having access to such a platform? I doubt it.
@tzimmer_history I feel you understand "public discourse" differently than I. Twitter was not public discourse. No online really is. It provides false sense of the reach. And I know SJ movements want something to stick, but this is not the way. Never have been.
@tzimmer_history it was very important for political organizing, now it’s just another right wing talk radio/Fox News platform for the ultra right wing

@tzimmer_history

Musk should rebrand, not with X, but with F, for failure and fool. Seriously.

@tzimmer_history By brute force if one stays in Musk's Nazi club.
Or one can leave and make it just Nazis talking to Nazis, and therefore irrelevant except to law enforcement.
Just #quittwitter, everyone, or X, or whatever the fuck it is now.
@tzimmer_history don't miss all this history too, it's very elucidating https://mastodon.me.uk/@garius/110775069963968471
John Bull (@[email protected])

To understand Musk's renewed obsession with X and focus on financial services, you REALLY need to understand the X/Confinity merger that became PayPal. And, particularly, the Peter Thiel-led coup that kicked Musk out as CEO/Chief Strategist. Here's how that happened. 1/🧵 #history #technology

mastodon.me.uk