Meta already appears to hold the rights to 'X.' It could make Twitter's rebrand complicated.
Meta already appears to hold the rights to 'X.' It could make Twitter's rebrand complicated.
Microsoft has it for Xbox, so it would be difficult to apply here.
Meta has it for a social media and I stant messaging app…
If they don’t challenge this, they’re basically giving it away for free. So they pretty much have to challenge
The X in DirectX is a placeholder, because it’s a suite of APIs.
DirectShow, DirectSound, DirectMusic, Direct3D, ect.
Its like “Direct____”
Sort of. DirectX was an entire collection of programming applications, not the application itself. Basically, the X was a stand-in for all the various Direct APIs that made up the suite. DirectDraw was the window one you’re probably thinking of. There was also Direct3D, DirectSound, DirectMusic, and DirectPlay.
Another way to think about it is that it’s akin to AdobeX. There’s Adobe Photoshop, Adobe Lightroom, Adobe Acrobat, etc…
That being said, it was 100% the basis for the Xbox’s name. It was a DirectX Box, and DirectX was (at least at first) the primary method of writing games for the console. And since Windows also used DirectX, it made games much easier to port to PC. By that point, the X had sort of taken on a life of its own, and Microsoft started using it simply as a way to signify that something was made for the Xbox. Xinput, for instance, is the protocol that Xbox controllers use. But the X doesn’t stand for anything in that case, except to signify that it was designed for use with the Xbox.
ActiveX
directX
Xbox (series X)
Any more?
We live in an age where three massive bloated companies are going to battle it out over who owns a letter.
That asteroid won’t come soon enough.
Explains a lot.
Keep in mind that it's in a particular context. It seems a bit ridiculous as a headline, but if they were actively using the branding, it might not seem so ridiculous: imagine Facebook (I will not call them Meta) is already operating a social media site for posting short thoughts called X with the TLD social (hypothetically). And they've been operating it as X for 10 years. Then Elon does this. Clearly Facebook has a suit because that's straight-up infringement.
This is a little more hazy because Facebook isn't actively using their X trademark, and it's not exactly the same as Twitter. But they do hold the rights to it (as far as I can tell from the one tweet (xeet?) about it). And it's not (quite) as ridiculous as it sounds.
Also,
Twitter auto-replied to Insider's request for comment with a message saying that the communications department would get back to us soon.
Is this a euphemism for the poop emoji??
If it makes you feel any better, the CEO of Oracle, Larry Ellison, pretty much bought out the entire island of Lanai from the state of Hawaii.
So a letter doesn’t surprise me too much.
Didn’t Xfinity recently rebrand itself to use just an X for most things, too?
I’m beginning to question this guy’s decision making skills /s
I'm sure Musk will argue that because he owned x.com back in the early 2000s (thanks, Wayback Machine!) he now owns all X brands.
Also today I learned that PayPal used to be called X and used X.com.
Can he just change it to “X-Treme”? And use X for short?
Or does Mountain Dew have that one too?
I just saw another post saying Microsoft is claiming to own the trademark for “X.”
It’s a trademark, though. X is too generic to copyright, and a trademark is more or less just a logo; which can be unique for all 3 or even more people who want to use “X.” Just don’t make it look like the others’ logos.