Meta already appears to hold the rights to 'X.' It could make Twitter's rebrand complicated.
Meta already appears to hold the rights to 'X.' It could make Twitter's rebrand complicated.
Keep in mind that it's in a particular context. It seems a bit ridiculous as a headline, but if they were actively using the branding, it might not seem so ridiculous: imagine Facebook (I will not call them Meta) is already operating a social media site for posting short thoughts called X with the TLD social (hypothetically). And they've been operating it as X for 10 years. Then Elon does this. Clearly Facebook has a suit because that's straight-up infringement.
This is a little more hazy because Facebook isn't actively using their X trademark, and it's not exactly the same as Twitter. But they do hold the rights to it (as far as I can tell from the one tweet (xeet?) about it). And it's not (quite) as ridiculous as it sounds.
Also,
Twitter auto-replied to Insider's request for comment with a message saying that the communications department would get back to us soon.
Is this a euphemism for the poop emoji??