Mastodon Usage Soaring as Twitter Rebranding Leads to User Exodus: CEO Eugen Rochko

https://slrpnk.net/post/914981

Mastodon Usage Soaring as Twitter Rebranding Leads to User Exodus: CEO Eugen Rochko - SLRPNK

Mastodon has become super stable. It is the place to go.

Absolutely - though some people find it too bare bones. It's designed to be a bit of an anti-Twitter, after all.

Those looking for something more flashy might be interested in checking out, for example, Firefish. The Firefish site also includes a neat "Fediverse software comparison", which lists popular federated services and some of the features they currently have. Personally I prefer the stripped down approach of Mastodon, but reasonable people might disagree. :)

Firefish

A fun, new, open way to experience social media

Firefish
Is Firefish the same thing as Calckey?
Yes, Calckey updated and rebranded (?) as FireFish. https://joinfediverse.wiki/What_is_Firefish%3F
What is Firefish? - Join the Fediverse

Important to note, the fewer people should not significantly restrict your experience. Everything is part of the same network.

Good point. I did follow a few accounts I already follow on Mastodon. But then I thought “I have a Mastodon account already… Why am I doing this?”

And the Emojis instead of starring a post was throwing me off.

The apps have definitely been the biggest thing holding me back. Kaiteki seems perfect but also broken on my phone right now :/

Yes, it’s just a rebrand. It’s similar to Mastodon in some ways but with many many more features.

It’s federated so you can follow and interact with all the same Mastodon people.

Problem is it’s not super stable and the federation doesn’t work too well…

Very interesting to read people's experiences, as I don't have any first hand experience. I've just seen enthusiastic content from users and figured it was a better fit for some people.

Might be a bit too much on the bleeding edge still - not entirely unlike kbin and Lemmy. Would you say that it's rough enough that you wouldn't currently recommend it to people?

This is a good thing! Corporate social media is a bad thing.
Great for the fediverse but also weird reason to jump ship. All the other bullshit was fine, but “whoa they changed the logo now I’m out”?
A lot of people stay because of lingering attachment to the platform. As weird as it is, changing the branding subconsciously tells the human brain “This is a new platform” and that makes switching mentally easier.

You've been considering leaving Twitter for a while, and suddenly one morning the bird has flown and Twitter has left you instead.

I think it's also a clear signal that things are really never going to return to normal, it's only getting worse from here. Which is easy those of us on the outside to observe, but maybe slightly harder from the inside when you still have most of the community still intact and posting.

I think some of us also had hopes that the new CEO would put a leash on Musk and steer Twitter into calmer waters again, but this was just proof that Musk is still doing wtf he wants and the CEO is just there for show. So people have now abandoned their last bit of hope and therefore abandoned T…I mean X as well.

While I haven’t been an active user in a longer time, I’ve still been a very active lurker until Musk took over. By now, I’ve only checked Twitter every now and then when bored, to see what happened (as I mostly used Twitter as some kind of news feeds for stuff I couldn’t easily follow in any other way). But today I started migrating off completely - going throw my follow list one by one and finding ways to find follow those things (like local police, local town, local zoo, etc.) in other ways.

the CEO is just there for show

The CEO is there to fail: en.m.wikipedia.org/wiki/Glass_cliff

Glass cliff - Wikipedia

I think it’s spot on. It’s people who were already going through the stages of grief, were kinda stuck in “bargaining” (like: “nah, Twitter is not really dead, it’ll come back”), and the symbolism there about Twitter really being gone-gone fast-tracked them to depression/acceptance.
The stages of grief don’t have to go in that order. People can be angry at Twitter and then jump to acceptance that its never going back. No fast tracking needed.
I was actually aware of that, which is why I wrote depression/acceptance, meaning they probably moved from bargaining to either one of those, thinking either of those 2 stages could prompt people to leave. By fast-tracking, I meant that moved happened faster than they would have if the rebranding hadn’t happened. It’s still a fascinating bit, I have known about the stages of grief for a while, but only learned recently (like, this year) that they didn’t have to happen in order.
They finally started to read the room and noticed the furniture they liked wasn’t there and had been stolen. We’ve already figured out Musk’s antics and that he’s a deplorable human being. They’re finally starting to open their eyes and pay attention, especially now that he’s meddled with their toy.
  • Denial: "There is no way Elon would do that to Twitter."
  • Anger: "This is stupid. Why would Elon do this to Twitter? He’s making things so much worse!"
  • Bargaining: "Maybe if I hold out he’ll revert the changes. Maybe Elon has some good left in his heart."
  • Depression: "Why do stupid things like this happen to me?"
  • Acceptance: “Looks like Twitter’s dead in the water, we should move on.”
Yeah, I think that’s probably more accurate than what I was thinking, and that leaving belongs to acceptance rather than depression.

When spez doubled down and Reddit imploded i moved to lemmy. I also discovered mastodon. But then i realized the reason i used twitter was to follow certain people/accounts none of which are on mastodon.

We had a reason to ditch Reddit, because they forced everyone off our beloved third party apps. But twitter didn’t have this kind of meltdown. Im only a consumer on Twitter, and its still working fine. No reason to quit. The rate limit is dumb but it isn’t the end of the world.

some dignity might be enough reason to leave it
Yup Twitter was for following people and Reddit was for following topics. Lemmy with all the new users is pretty much viable for big topics now but Mastodon doesn’t magically have all the people I want to follow just because it’s a better format.

Couldn’t agree more. I was a fail whale era twitter user. Wayyyyy early user. I ditched it a little bit before musk actually, but I still ended up seeing threads here and there because of Reddit.

Just today I landed on a Twitter thread, saw that x and it was like, strangely repulsing…I wanted to get the hell out of there asap

Elon rate limits tweets

i sleep

Elon changes the logo

real shit??

The blue bird was the last thing they had left

Nazi shit: fine.

Partial swastika logo: time to bail!

Definitely I understand your first comment but I don’t understand the second. I don’t think it looks like a swastika but more of an energy drink.

@PeleSpirit

Let me help you visualize that
![https://media.kbin.social/media/83/9d/839d22335d1e628a9d1840e796b1b91f4db2bdcfb972150cdaa5045b28ffaa9d.png]

@BlackRose @const_void @BitingChaos

By this logic X.org's logo is a swastika
X.Org

people do weird things
Renaming Twitter to 𝕏 is probably the straw that break the camel’s back to those people.

I’ve already had several non-tech people say something along the lines of “What the heck is this X thing on my phone?”

I gotta wonder how many other people are just impulse uninstalling something they don’t recognize off their phone as well, since ol’ Musky boi did this with basically zero user notice as well.

I had a similar thought. Non-techies are going to open up Twitter and see a different logo but it the text still says Twitter and think they’re on a phishing site.
Bass pro shops social media > Twitter/X
I’d like to think it’s people finally realizing “Holy shit he IS an idiot” but that might be too optimistic

And probably won’t matter much.

This user surge will probably go crawling right back in a week or two.

Every surge will retain more people as every surge brings more content.
That’s true. I just don’t expect this one to be quite so consequential as the others.
Yeah, if moving to Threads wasn’t enough to hold people there, I doubt Mastodon will be able to hold them either.
Yeah it makes no sense. I think the media is just out to trash Elon at every opportunity for any miniscule thing. He is somewhat of an outcast of the billionaires club in that he dies not appear to want to enslave humanity and deny the poors of their rights.
Yea he just settles for treating his employees with no respect and firing them on a whim without their owed severance pay.
Cite examples?

I mean… take your pick on who he hasn’t paid, there are pleeeeenty of examples out there. He even lost the ability to engage in arbitration over the unpaid severance because he didn’t pay the mediators lmfao. www.google.com/search?client=firefox-b-d&q=twitte…

Serious question for you- why are you defending him? Like, the information demonstrating he’s kind of stupid and a terrible person is so easily available to you. At this point you have to actively work to remain ignorant of it, and his history of trying to claim accomplishments that aren’t his own. Why bother?

Bevor Sie zur Google Suche weitergehen

Here’s one big example of unpaid severance pay: reuters.com/…/twitter-again-sued-over-severance-p…

Plus I’ve read many comments from insiders before that every single company he runs is a terrible place to work for, in terms of overworking employees.

Twitter again sued over severance pay, bias during layoffs

Twitter Inc on Tuesday was hit with the second lawsuit this month to claim that it owes at least $500 million in severance pay to ex-workers, the latest in a series of cases arising from Elon Musk's acquisition of the social media company.

Reuters
Yeah, I mean, who hasn’t wanted to experiment with putting microchips into baboon skulls, or called someone a pedophile just because they hurt your feelings, or treats their workers like absolute trash? He’s just a regular guy doing regular things and the media is using him as their whipping boy.
Transhumanism is a thing whether we like it or not, hopefully Elon will do it ethically. I don’t care if he said mean things to somone, that is between him and the individual. Provide examples of him treating his employees like trash?

Provide examples of him treating his employees like trash?

Someone fairly recently wrote a very long article about it., but it is only the first drop in the ocean of stories google comes up with about how bad an employer he is.

Is Elon Musk a bad boss? Ask Tesla, SpaceX, Twitter workers

Elon Musk's track record as a boss is an endless scroll of impulse firings, retribution, tone-deafness on race — and the impregnation of a subordinate.

Los Angeles Times
Wait, what? Have you ever heard of longtermism? “Your stupid peasants’ suffering today matters little if we can take humanity to space^{TM}. Don’t hold back progress.” If this is not enslaving humanity and shitting on the poor, I don’t know what is.
What are you even talking about? Care to elavorate? How is he making anyone suffer?
No, you’re sealioning, this is a waste of time :/ he’s at least as scummy as any other billionaire, like Zucky, Bezos, Gates, Thiel and all the other ones nobody hears about.
Why do you think the media goes so hard after Elon and we don’t hear much or anything at all about the others? Why is there a rabid cult of anti muskers that try to denigrate him at every opportunity? What is their agenda? When someone is singled out it should make you reflect on the reason why. He is hardly the worst billionaire around yet he gets all the flak.
The media drooled all over him and carried him until he declared war on them. Look up news of him before 2020, there is hardly anything negative (and there should be, he’s been manipulating stock and treating employees like shit, like the other ones).

Why do you think the media goes so hard after Elon and we don’t hear much or anything at all about the others?

Because the others stay out of the spotlight. Musk deliberately shitposts and wants to be seen, so the media (and everyone else) sees him and reacts to that.

But if you take your time to actually acquaint yourself with matters, you will notice that the media and everyone else are also very busy criticising other corporations and other billionaires. It is just that Musk being the narcissist that he is, very much like Trump, deliberately create stories on a daily basis through his poor judgement and constant craving for exposure.

What are you on about? Every opportunity to trash him??? He can easily change his behaviour, he’s a trash person so he doesn’t. He absolutely wants to deny the poor their rights, look at how he treats the workers of twitter and how he spoke of those he fired. I truly don’t know how you can be this blind unless it’s willful. Get real

Twitter shrunk its staff by 3700, many of whom left of their own volition. Examples of some companies that cut more jobs then Twitter that nobody seemed to givr a damn about: Amazon 27k Meta 21k Accenture 19k Alphabet 12k Microsoft 10k Salesforce 8k Disney 7k Dell 6.6k

I guess the people working at those companies just don’t matter huh?

I don’t see any other billionaires fighting for basic human rights like free speech other than Elon. He doesn’t have a perfect track record on that count but it is better than the flat 0 of the rest of that clique.

HAHAHAHAHA you cannot be serious? Yes freeze peach warrior Elon. Get. Fucking. Real.
Great contribution, gold star.
Because you aren’t worth it. You clearly ignore evidence being placed in front of your face so there isn’t a point. Literally start googling about his management of twitter, all the evidence is there. But you won’t