BlackRoseMastodon Usage Soaring as Twitter Rebranding Leads to User Exodus: CEO Eugen Rochko
Great for the fediverse but also weird reason to jump ship. All the other bullshit was fine, but “whoa they changed the logo now I’m out”?
TheSaneWriterA lot of people stay because of lingering attachment to the platform. As weird as it is, changing the branding subconsciously tells the human brain “This is a new platform” and that makes switching mentally easier.
I think it’s spot on. It’s people who were already going through the stages of grief, were kinda stuck in “bargaining” (like: “nah, Twitter is not really dead, it’ll come back”), and the symbolism there about Twitter really being gone-gone fast-tracked them to depression/acceptance.
wunamiThe stages of grief don’t have to go in that order. People can be angry at Twitter and then jump to acceptance that its never going back. No fast tracking needed.
I was actually aware of that, which is why I wrote depression/acceptance, meaning they probably moved from bargaining to either one of those, thinking either of those 2 stages could prompt people to leave. By fast-tracking, I meant that moved happened faster than they would have if the rebranding hadn’t happened. It’s still a fascinating bit, I have known about the stages of grief for a while, but only learned recently (like, this year) that they didn’t have to happen in order.