Mastodon Usage Soaring as Twitter Rebranding Leads to User Exodus: CEO Eugen Rochko

https://slrpnk.net/post/914981

Mastodon Usage Soaring as Twitter Rebranding Leads to User Exodus: CEO Eugen Rochko - SLRPNK

Great for the fediverse but also weird reason to jump ship. All the other bullshit was fine, but “whoa they changed the logo now I’m out”?
A lot of people stay because of lingering attachment to the platform. As weird as it is, changing the branding subconsciously tells the human brain “This is a new platform” and that makes switching mentally easier.

When spez doubled down and Reddit imploded i moved to lemmy. I also discovered mastodon. But then i realized the reason i used twitter was to follow certain people/accounts none of which are on mastodon.

We had a reason to ditch Reddit, because they forced everyone off our beloved third party apps. But twitter didn’t have this kind of meltdown. Im only a consumer on Twitter, and its still working fine. No reason to quit. The rate limit is dumb but it isn’t the end of the world.

Yup Twitter was for following people and Reddit was for following topics. Lemmy with all the new users is pretty much viable for big topics now but Mastodon doesn’t magically have all the people I want to follow just because it’s a better format.