Twitter To Rebrand As X

https://beehaw.org/post/6779149

Twitter To Rebrand As X - Beehaw

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Ffs

Yes change the name and iconic logo of a huge corporation, that will go over great.

If he hadn’t demonstrated his incompetence earlier I’d think it was intentional.

I still think there’s a bit of intent to destroy the company but it’s kinda hard to tell.

There’s a woman over on Mastodon making the argument that he’s trying to destroy it so it can’t be used to organize left-leaning political action (fundraising, activism, issue messaging, etc) any longer. She makes a compelling argument.
he bought it pretty soon after a meeting with Putin, while the Ukraine invasion was fresh and international support was rallying on Twitter. So, blackmail, bribery, buy up Twitter and immediately gut it.
Elon Musk confirms he has fired over 80% of Twitter employees so far

Musk claims that there were 'just under 8,000' staff members when he bought the company. Now, Twitter is left with around 1,500 employees.

Business Today

I'd believe it if I hadn't already heard of Musk being the type to fire workers in his line of sight at pure random simply to fire someone. It apparently got so bad that aids would plan the route he would take to the meetings around having as few victims as possible out in the open.

It would be a smart move for anyone, and he is succeeding to a good extent (they'll just go elsewhere?), but I think that's just a happy accident of his. I feel like he's really just using it as a chew toy so he can feel all big and important with the headlines

What the fuck.
I don't buy that. He tried to cancel the purchase. He's also losing money, and so it's definitely not a 3D chess.

Didn’t Twitter almost take him to court if he didn’t follow through with the purchase? I think he got caught in his over investment in Twitter last year, and rather than go through a trial with discovery (I think he NEEDED to follow through to avoid this specifically), he decided to go through with the purchase. I wonder what the hell they would have found during a trial discovery that made him sink $44B.

But what he’s doing now? I don’t think it’s related to that. I think it might be to help manipulate stocks, as we have seen him do several months back. Maybe he thinks that destroying left-leaning political action saves him in taxes? He destroyed public transportation in California just so people would theoretically purchase more Tesla cars. Nothing is beyond being trampled by Musk if he thinks he can benefit by stumbling over the other side of the corpse.

Didn’t Twitter almost take him to court if he didn’t follow through with the purchase?

He is currently suing those lawyers.

Elon Sues The Lawyers That Forced Him to Buy Twitter

YouTube
On “behalf” of Twitter. What a fucking clown.
Yeah, he was way too cavalier with the documents he signed while negotiation with Twitter. It would have cost him $1Billion to back out. But that is a bargain compared to what he had to do to come up with the $44B he paid for Twitter.
Not only that, it would have been easier and cheaper to just shut the whole thing down after taking ownership. His very public (mainly by his own tweeting) stewardship of Twitter is damaging to his reputation, and the reputation of his other businesses. The reality is, he just is that dumb.
His net worth has only gone up since he bought it, iirc. Tesla will continue to print money at least for a little while until other automakers catch up on EVs. SpaceX doesn’t seem to have any viable competitors, and both sides of the aisle agree on privatizing space, so that’s a big growth industry. This is the unfortunate fact of capitalism in general and late-stage capitalism in particular.

His net worth has only gone up since he bought it, iirc

It absolutely didn’t. His net worth dropped over 50% in the months following the purchase. It’s back up above ¢200b at this point according to Forbes, but he’s still down from his pre-purchase state.

If he’d just shut it down, he probably would have been personally liable for Twitter’s debt, because he didn’t even try.
I mean it can be all of the above. Musk isn’t very coherent.

He’s the consummate failson. Rich enough that he’ll never actually experience any tangible negativity from his various ventures, if he has a skill, it’s in self-publicity and (historically) throwing money at ventures that are already on an upward trajectory.

But I feel that all the cocaine and being surrounded by Yes Men have led to him tipping over the edge.

I unironically believe this conspiracy theory
The issue with that argument is… Why? He is a business man, activism generally doesn’t effect him, tesla cars are generally liked by left leaning middle class, why would he spend so much money to destroy something?
Perhaps capital wasn’t the scared of tesla-buying “leftists”

His ex-wife did ask him to buy and kill Twitter:

“Can you buy Twitter and then delete it, please!? xx” Riley allegedly texted Musk on March 24. “America is going INSANE.”

🤷

Musk's ex-wife texted him to fight Twitter 'woke-ism': report

"Can you buy Twitter and then delete it, please!?" Riley allegedly texted Elon Musk on March 24. "America is going INSANE."

Insider
Is Tallulah Riley right wing? Wow.
One factor is his obsession with crypto and Blockchain shit. Left-wing activism generally stands against that stuff because of the environmental impact. Additionally, right-wing political movements recently have been lowering safety standards in business. Bad for the worker, but great for the bottom line.
I’ve been saying the same thing in multiple Lemmy posts and on Mastodon. Twitter and Reddit were both used by progressives to organize.

I saw this article posted in another thread and it seems to explain a lot. Not sure how close it is to reality, but it looks like nostalgia is at least a partial reason for this change.

Yep. Fucking nostalgia.

Elon Musk wants to relive his start-up days. He’s repeating the same mistakes.

What PayPal’s history teaches us about Elon Musk’s management of Twitter

Disconnect
If your goal is to reduce cost why would you waste money doing a rebrand… so dumb
I believe his main goal is turning Twitter into something of an "everything" site where he's looking to combine the likes of Facebook, Instagram, TikTok, YouTube, Discord, and Venmo/Paypal into a single service. I don't know if it was his goal when he bought it or if it has any chance in hell of working, but that's something he at least said (while probably drunk) fairly recently.
He has had this dream of an everything app for a very long time. I feel like he is trying to realize it now.
so Twitter was vi then he turned it into edlin and now he wants it to be emacs.
He should take a page of LINE app if he wants an everything app
This reminds me of when snapchat tried to entire the mobile cash industry with they snapchat pay service.
My first thought was an all-in-one “life subscription,” kinda like how you can buy those iPhone + Apple One packages, but with Tesla (I don’t know if Tesla has subscriptions to them – but I’m sure they do), Twitter Blue, and Starlink. It’s pretty dystopian and hecka freaky.
He also did $20k payouts to some of the worst Twitter users.
Yeah I saw that and cringed. Why would you give Andrew Tate money. It removes all plausible deniablity and proves that you want people like him posting on your platform.
Exactly. That is quite specifically what he wants.
That is a stupid name
I'm opening up a rival called "social media"
Ṯ̸̛̠͈̜̮̠͉̖̩͈̦̖̰̺̦̳̞̣͍̖̮̩̩͔̟̇̾̽̄̔̊͂̕͝w̶̘̖͓̮͓̉̀̀̿̈́̀͗͂̂̑̆̐̀͌́͗̑̑̊̈̅̇͒̊͋̚͘̕͘̕į̸͖̪̪̟̭͔͚̼̳̏̈͒́͑͒̈́̿̔͆̀̿̏̒͝t̶̡̘̟̣̀̾͛͂̒͆̆̂̇͘͠t̷̡̨̖̖̤͎̬̜̬͈̙̱͖̼͚͇͕̘͈̔̎́̅̈́̉͒́̚͜͝͝ͅę̴͕̥͎̙͉̗̜̟͔́̀̾͐̿̑̉̀͐̂̚r̵̢̢̦̰̰̣͖̯͎͚͙͇̯͈̙͔͇͉͈̩̖̝͉̅̏̿͗̆̀̀̈́̔̀͊̓
It’s Twitter but for thrash metal bands.
There’s a band I heard of called “:(“ and I’ve never been able to find it since
:(

Emoticore/fake bit/8bit/chiptune artist from Scotland -->->-@

:(
Wow, thanks! I’m not sure this is even them but it’s a band called :( so I’ll take it!
There’s a Japanese youtube channel that makes music under a blank name with blank titles. Thankfully you can google “blank japanese youtube channel” and it shows up lol
Heh, there’s also a Japanese band that used to be called…X
Peep Show s04e05 | Jeremy's Band - iPod Comment

YouTube
Was not expecting Peep Show when clicking that link. Great show!
At least he didn’t name it something that’s a generic name for a concept that exists on almost all social media sites like… I don’t know, “threads”
More interesting than a single letter
'Cos it marks the spot where he buried all his treasure, amirite?
I don't know about ALL his treasure, but he definitely buried 35 billion dollars in there. Never to be seen again.
I think they should go with 💩Shitter - it’s where most people use it anyway.
You have my vote ;P
Shitter is an app for Mastodon on F-Droid. Dont know why they decided that. Back handed compliment of a name. Work on an app then call it Shitter ! ? IDK

Might just be a South Park reference

www.youtube.com/watch?v=GDgVLpehajs

Alec Baldwin Shitter (South Park)

YouTube