Twitter To Rebrand As X

https://beehaw.org/post/6779149

Twitter To Rebrand As X - Beehaw

🙄

Ffs

Yes change the name and iconic logo of a huge corporation, that will go over great.

If he hadn’t demonstrated his incompetence earlier I’d think it was intentional.

I still think there’s a bit of intent to destroy the company but it’s kinda hard to tell.

There’s a woman over on Mastodon making the argument that he’s trying to destroy it so it can’t be used to organize left-leaning political action (fundraising, activism, issue messaging, etc) any longer. She makes a compelling argument.
I don't buy that. He tried to cancel the purchase. He's also losing money, and so it's definitely not a 3D chess.
I mean it can be all of the above. Musk isn’t very coherent.

He’s the consummate failson. Rich enough that he’ll never actually experience any tangible negativity from his various ventures, if he has a skill, it’s in self-publicity and (historically) throwing money at ventures that are already on an upward trajectory.

But I feel that all the cocaine and being surrounded by Yes Men have led to him tipping over the edge.