"Ad blockers are unethical—ads are how they pay to keep the lights on!”

Exactly. It's how THEY pay to keep the lights on. It's not how I pay for anything. I didn't agree to see ads, although I'm ok with some ads; what I definitely didn't do is agree to be tracked and profiled and have arbitrary third-party code running on my computer just so I could read this awful, pointless, SEO-ified shitfest of an article that doesn't come close to answering the question I was googling.

#enshittification

@maxleibman I’m perfectly ok with simple text ads like Gmail’s. But website ads are usually obnoxious popups, pop-unders, pop-overs, auto-playing videos, etc. Then they ask you to sign up for emails, register for an account, GDPR, etc.
@BugGenerator @maxleibman email (now with the anti-spam laws) is the least invasive and also statistically the most powerful form of marketing; and the only one i personally don't mind. i mean, yes mr. favorite author, please tell me on email whenever you have another book out. it works. it doesn't annoy me. isn't obnoxious. and it keeps me up to date on things i actually care about, because i decide who and what is advertised to me - it should be the only form of legal marketing.