Good call! As Catherynne Valente @catvalente says in her great essay, Mark F***king Zuckerberg Is Not Your Friend (https://catvalente.substack.com/p/mark-fking-zuckerberg-is-not-your):
"Stop calling him Zuck. I swear to god I haven’t seen his full name in two weeks. He is not your friend. He is not anyone’s friend. We are not going to memory-hole the last decade of Facebook actively strangling any brain in reach with a series of ever-more-laser-targeted tentacles."