Why do some online communities switch social networks and some stay put?

A research project mapped the platform migrations of nearly 2,000 people over a period of almost two decades, and provides some useful insight into whether #Threads (or #Mastodon) will be "the replacement Twitter".

A fascinating updated article by @cfiesler
https://theconversation.com/metas-threads-is-surging-but-mass-migration-from-twitter-is-likely-to-remain-an-uphill-battle-209367 #TwitterMigration

Meta's Threads is surging, but mass migration from Twitter is likely to remain an uphill battle

The communities that call Twitter home might decide to pack their bags. If they do, they are unlikely to be able to completely reconstitute themselves elsewhere.

The Conversation
@TheConversationUS @cfiesler Twitter…Threads. Potato Potauto.
@TheConversationUS @cfiesler I'll pick the platform that doesn't shovel marketing spam in my face. 🙂

@TheConversationUS @cfiesler

It wasn’t painful for me to leave FB or Twitter.
On FB my feed was mostly ads or “for you” features & the rest was posts by near strangers FB’s algorithm gave me. The same on Twitter, especially after Musk—ads everywhere & posts the algorithm fed me.
On neither did I feel I was part of a community. Worse Twitter’s algorithm catering to celebs made it impossible for a tiny account to find community there.
Mastodon has been a welcome change!