Why do some online communities switch social networks and some stay put?

A research project mapped the platform migrations of nearly 2,000 people over a period of almost two decades, and provides some useful insight into whether #Threads (or #Mastodon) will be "the replacement Twitter".

A fascinating updated article by @cfiesler
https://theconversation.com/metas-threads-is-surging-but-mass-migration-from-twitter-is-likely-to-remain-an-uphill-battle-209367 #TwitterMigration

Meta's Threads is surging, but mass migration from Twitter is likely to remain an uphill battle

The communities that call Twitter home might decide to pack their bags. If they do, they are unlikely to be able to completely reconstitute themselves elsewhere.

The Conversation
@TheConversationUS @cfiesler I'll pick the platform that doesn't shovel marketing spam in my face. 🙂