If you’re reading this toot there’s a pretty high chance you’ve asked yourself ethical questions about your social media use *and that’s why you’re here*

You’ve likewise probably got concerns about Meta and Threads

But the 90-odd % of your friends you left behind on Facebook, Insta etc. likely don’t have those concerns to the same extent as you

Mastodon has to win on user experience *as well as on ethics*. We can’t just berate the Meta users

@jon

True. But I have a more fatalistic attitude.

Fewer "friends" on mastadon, consumes less of my time.

The "more enlightened ones" moved long ago.

@oschonrock @jon I have to agree. While I came here for ethical reasons, I'm not trying to liberate anyone. If they're coming here, cool. If not, oh well.

@jon

I think that's true for some extent, but the Swedish journalists, intellectuals and leftists I know who are still on twitter are there 'because everyone is there'.

So I think it's easy to focus too much on pututive technical changes when what is needed is simply a more relevant and bigger community. And that's linked to a better ux, yes, but when twitter became big it wasn't because it was user friendly but because it was relevant to connect with Arab Spring.

@Loukas Sure, but there are only so many “damn where the hell is that toot?" moments anyone can tolerate!
@jon yes, search is one of the few technical things I think is really needed:)

@jon @Loukas True. Often, mastodon evangelists come across a bit as Linux evangelists.

Most people don't give a shit that Linux is FOSS. Windows users just don't want the hassle of switching, and just want their computers to put as few obstacles between what they want to do and themselves.

It's the same with Mastodon. Most people just want to see cat pictures.

@maxieq @jon and! To broaden the topic slightly. This is the thing with democracy in general. Most people aren't ideologically committed to it - but time and again are forced to fight for it since it's the only way to get a reasonable life without someone taking away your figurative cat pictures all the time.

@Loukas @jon That's where most ideologues go wrong, I think. Which is one reason many of them don't like Mastodon!

There's a difference between 'push' and 'pull' content.

People can be tricked into believing that what they push into an algorithm is universal, because of the engagement of showing up everywhere. They can be tricked into believing their own hype.

Here? What they push don't show up anywhere. Engagement is minimal. Hence they claim this place "is dead". Which is wrong.

@Loukas @jon It is also why many journalists don't like Mastodon. They are not on social media to engage; they are there to get people to click on their articles, preferably without engaging with anyone.
@maxieq @jon that may be the case for the high profile star journalists, but for the rank and file twitter is a workspace where they can quickly harvest famous people quotes to build an article in 45 minutes or less.
@Loukas @maxieq and then also the reason political activists could use Twitter - was to harvest this so as to then get eyeballs on what you were campaigning about (that's what drove most of my #CrossBorderRail coverage).
@maxieq so you think a lot of political people on Twitter and Facebook have been getting a helping hand by the algorithms there?
@Loukas Of course, without making any value judgement about the worth of algorithms. That's what they are designed to do.

@Loukas I mean, a fire department using the algorithm to reach out to residents in an area depends on an algorithm showing even non-followers that there's a dangerous fire. That's a great benefit of an algorithm.

Vulnerable communities interlinking with each other without knowing where they should start looking for connections is another.

Algorithms is not all bad.

@maxieq that function can happen without algorithms as long as there is search, which is why I think that's one of the few necessary changes. Without search you will never even know the fire service account exists unless you happen to be connected to them already at second-hand.
@Loukas @maxieq Ideally, users could create their own algorithms.
@maxieq @jon @Loukas To be frank, I see a lot more cat pictures on Mastodon than I ever did on Twitter. Seems that the people I follow are often more cat than dog oriented. Or is it even so that having a cat is seen by many as more “progressive” or “anti-establishment” than having a dog?
@tml @maxieq it's because autistics tend to have cats because they are quieter and don't force us to leave the house;)
@maxieq @jon @Loukas Not "a bit." It's exactly the same, and often it's the same people.

@jon

Agreed. The bar has been set for what a micro-blogging site should be by Twitter. That is of course now history having been in large part dismantled by Elon.

The apparent stubbornness of the powers that be here to at least trial some of the features that people miss from Twitter is a real missed opportunity.

Somewhat of a catch-22 as to draw the crowd you need the crowd situation as well. I think a great opportunity that's being missed is for news outlets to establish their own instances. I don't know if there's been outreach from the Mastodon side or not, but that seems like a no-brainer.

@jon I'm not the only person to mention this, but a big part of the UX is the volume of users.
Yes, there is a little more friction in sign up. But really the best draw for a social network is the content. And that's kind of up to us I guess.
@jon There is a lurking fear behind that 90+% of people don't care to the same extent. Social media is probably the lowest stake venue where we see this.
In the analogy, if you're right, it feels like we're doomed to pursuing market based solutions to our problems. Is there no other way?
@rwtwm I've tried over and over to get friends to take more ethical tech choices. Largely without success... Explained more here: https://euroblog.jonworth.eu/it-is-ease-of-use-and-ease-of-search-thats-going-to-make-or-break-a-twitter-alternative-not-the-ethics/
It is ease of use, and ease of search, that's going to make or break a Twitter alternative. Not the ethics. - Jon Worth Euroblog

For years I have been fighting a losing battle with friends – trying to make them see that the choices of the tech they use should be similar to how they choose what food to buy, or how to travel – namely that there are ethical values bound up in […]

Jon Worth Euroblog

@jon That's a good read. I thought I'd have a go at searching after reading it, and it took me a while to even find the function!

If I read it right though, your issue is more with the fact that your server has to have seen it for it to appear in search? Maybe there's a gap for an activity pub index facility?

@jon @rwtwm The way I've been thinking about it, it doesn't have to be market-based, as Waine fears, but it does have to be product-based - that is, building with those who aren't here but who we want here in mind, rather than building for those already here (and "don't see what the problem is"). Without breaking things for existing users, obviously.

Companies are good at building products, but we can be better (no ads, no engagement-through-hate, etc.) if we put our minds to it.

@sgf @jon I'm not sure who can be the stakeholder on behalf of those that aren't here though. Our analogues are with profit driven companies, so their aims are different.
The things that the fediverse is competing against were once novel, and now are successful via inertia. Those factors can't be recreated.

@rwtwm @jon Oh, yeah, it's tough. In some sense, I don't think stakeholders are the issue. Users can advocate for those not here, just as an exec might in a co.

I think the issue is the lack of product focus and tools. We can't take random ppl off the street and do UX tests etc. We have to make do.

As for the other sites... they're self-destructing right now. Just not falling apart should be a big advantage. :)

@jon @rwtwm Why do you settle for unethical friends; what does that say about you? Conversely (and more importantly), what does it say about you that you require this same behavior of others?
@alltherum @jon I don't think either of those statements are true of either of us. They certainly can't be inferred from what we've written.

@rwtwm Apologies Wain; that was to Jon's thesis.

I disagree with volume of content equaling successful (it really depends on signal to noise), but that's a different (less contentious) discussion!

@alltherum @rwtwm I'm not an absolutist. I am vegetarian, but I don't oblige all my friends to do likewise. I can't oblige all my friends to make what I consider ethical technical choices - they might like Meta for all I know.
@jon @rwtwm You're asking others to accept Meta because it *might* otherwise impede your friend's unethical preference?
@alltherum @rwtwm What? Hell no! You make whatever ethical choice you want, and I am not going to mess with it. But likewise if friends of mine want to use Meta services I have to decide how to deal with that - no communication, or communication at a price. That's all.

@jon @rwtwm Which is exactly why I don't, and would never, knowingly eat meat in the presence of a vegetarian.

I have that option; so do Metans. If they valued communication, they can come here without dragging an animal carcass behind them.

Being ethical means more than abstaining, it means challenging the unethical to do the right thing. We all fall short, but we also benefit when others hold us to higher standards.

@rwtwm Sure, the content is here. But can people find the right things when they are searching for something? I am not sure.

@jon For me there are two aspects of the Mastodon user experience:

i) the interface
ii) who posts/toots what

and both of these are already good enough and getting better.

I am here, as I used to be on twitter, mainly for all the lovely stuff that other people post and will chip in my small contributions from time to time.

Mastodon enhances my quality of life and I am not looking for any alternative.

@jon I'm here - instead of Twitter - because I don't like the idea of being used for a psychological experiment of a private company which tries to monetize my attention by riling me up against other users of their platform. So far, Mastodon is a much better "mental experience" even if the tech sometimes seems to be sub-par compared with others. The idea of the Fediverse - distributed networks with entities making up their own rules - is very powerful and has a lot of potential for growth.
@jon We just have to give enough time and probably will have to accept that others may prefer "single entity" platforms like Twitter or Threads.

@jon I don't think this is some kind of competition. Mastodon doesn't have to "win", it is its own thing, apart from whatever Twitter or Meta or Bluesky or whoever does. It has value on its own.

That does not mean I don't think the Mastodon experience should be improved, but I think the aim of those improvements should be to make the lives of the users better, not to "win" against Meta or whatever.

@heinragas You're adding a hefty dose of reading what you want to read into my toot there!

@jon @heinragas I don't know ... based on the last two sentences of the original toot, I would have likely read something similar in it.

Having to win on user experience, as well as ethics, suggests to me at least that the aim of Mastodon is to win at some sort of competition with Twitter/other social media. Instead of just letting it be it's own thing.

@tirohia @jon @heinragas I think there are complications here - I personally don't want it to be about winning *or* letting it be its own thing.

"Winning" suggests an "at all costs", "if we don't win, we lose" attitude, when Fedi has its own value.

The latter suggests having no goals. Sounds care-free, except we'll default to techies-building-for-techies, while others feel stuck on proprietary social media. We should deliberately build to be welcoming to good people.

@sgf @tirohia @jon Yes, that was what I meant. New features should be evaluated for how they improve the experience with/on Mastodon, not whether they will help "win" against Meta or whoever.

@sgf @jon @heinragas

Letting it be it's own thing doesn't mean no goals. To me it suggests that the goal is not continual growth, or to drag users away fro other platforms. The goal is to be a better platform for the people that are here.

If people on other platforms like what they see, they're welcome to come over, that's cool. Developing a specifically to appeal to those not here already doesn't feel like a path to a better platform.

@tirohia @jon @heinragas Ah, I read "Letting it be its own thing" as imposing no goals, so that's just a word thing.

OTOH I disagree w/ "The goal is to be a better platform for the people who are here". Fedi underrepresents people I feel should be here. Naming two distinct dimensions, Fedi is overweight techies & underweight black people.

Given the mess that is Twitter, w/ XXXM users, many of whom would do great here, it feels remarkably selfish to focus on the 1M largely like us already here.

@tirohia @jon @heinragas I think my post was messy, I'll try a different angle:

By building for those already here, we inevitably make Fedi more attractive to non-users similar to current users.

Intentional or not, we're "competing" for users - when Twitter screws up, we get a huge influx.

If we work to build for current users, Fedi's "natural" growth will leave groups behind.

Hence I think we should deliberately build for good ppl not here, even if we want to avoid a competitive mindset.

@sgf @tirohia @jon Yes, people who are not on the fediverse should also be part of the target audience for features. Growing the user base and making it more diverse will also benefit the users who are already here, as they will be able to engage with more and more diverse viewpoints.

@jon Haha, I might have over-focused on the word 'win' here, indeed.

There has been so much discourse on fediverse versus Meta, especially with Meta's imminent entry into the fediverse, that I assumed this toot was part of that same thing. My apologies for seeming too aggressive.

@jon Ethics aside, I liked Twitter for being a text-first platform and I doubt Meta's ability to pull that one off.
@gagan They *claim* that's what Threads aims to be. We'll see the extent to which that is going to hold true!
@jon I think Threads might gravitate towards media than text. Twitter started off text only. Photos and videos appeared much later and the video experience is still really subpar on Twitter. If Meta takes an all-in-one approach, Threads could just turn into another Instagram. Indeed time will tell how it works out.
@jon thank goodness someone is saying this
@jon
I only got onto Mastodon through solid determination. Was hard to determine a 'good' server, signed up with the one I liked. It took three days for the confirmation email to come back to me. But I'd already re-tried the sign-up on various browsers several times and checked all possibilities of spam-blocking. Then I went through all the server vetting yet again and chose another home. *sigh*

@jon
What people should absolutely *not* be getting is a page that says "Hey, we're really popular at the moment. So you can't just join on our site. Go to one of these instead and pick from them."

It should be "go here, sign-up, pick server, done." Or, for the undecided, a "pick a server for me" option. Or "point me to your Twitter/Hive/etc, and we'll pick a server that should have a bunch of people you have something in common with."

There should be effort put into streamlining the process.

@nathan Sorry to hear this. What was the issue with signing up with e.g. a big instance? Was there something specific you were after?

I'm asking because AIUI the default now is "we recommend a random big instance", and your "I had a tough time joining up" is the nearest we hear from a current user as to a first-hand account of what stops people joining.

@sgf
I signed up at the last big exodus, where the 'main' site, when you google to sign up had a notice along the lines of "we've had a huge influx .. struggling to cope .. can't sign up here just yet .. try one of these instead", which IIRC, followed to a list of other mastodon sites with their own sign-up page.

[1/x] 🧵

@sgf
So I did a bit of reading up on "does it matter where you sign up?" and, yeah, there is that possibility that the one you choose may shut down, and you want it to be a 'good' instance run by 'good' people, so that took a bit of time to find one that felt right. I don't think it was a big instance. (One in Germany.) And the confirmation email just wasn't coming through. I was worried it was getting blocked by a spam-filter. Eventually 2 or 3 days later the mail came through. 😄

[2/x] 🧵

@sgf
Then I was going to go for one with a domain that fitted my retrogaming slant .. but when I read up on the admins notes on that instance .. well, they sounded like a bit of a .. person with strong opinions, not all of which I agreed with? So I decided not to go with that.

In the end I decided to go for one based around the people of my country 🇳🇿 ..so more 'normal people' talk in this instance than I'm used to, but it worked out okay. So I've settled here. 👍

[3/x] 🧵

@sgf
Nowadays, when you google for somewhere to sign-up, and go there.. It looks reasonably user-friendly. (Thinking of how the 'average joe' might try this.)

But that would essentially get everyone going for "mastodon.social". Not necessarily a bad thing. But I thought the 'ideal' situation would be for someone to be able to sign-up there, and have a drop-down at the "@mastodon.social" bit where you can choose an instance, and your sign-up is seamlessly handed over to "@whoever"

[4/x] 🧵

@sgf
..then people could still get some of the advantages of federation without much hassle.

But I've been in IT for a long time, with an interest in UI design. So I'm really thinking along the lines of the 'ideal signup path', and voicing my opinion, rather than suggesting "this is the way it *has* to be, or we'll fail." 😄

I actually kinda like it that mastodon hasn't 100% gone mainstream. I keeps away some of the noise that, frankly, I didn't enjoy on the birdsite.

[5/x] 🧵