Paulius

Reddit's Traffic is Down 3.36% Month-Over-Month, According to SimilarWeb

https://lemmy.world/post/1094374

Reddit's Traffic is Down 3.36% Month-Over-Month, According to SimilarWeb - Lemmy.world

SimilarWeb has just released traffic estimates for June. According to these estimates, Reddit’s traffic has seen a 3.36% month-over-month decrease. For comparison, here’s how traffic has changed for other popular social networking websites: - Discord.com [http://Discord.com]: +0.51% - Twitter.com [http://Twitter.com]: -1.65% - Instagram.com [http://Instagram.com]: -1.35% - Facebook.com [http://Facebook.com]: -3.18% - TikTok.com [http://TikTok.com]: +0.77% - Pinterest.com [http://Pinterest.com]: -2.27% - Youtube.com [http://Youtube.com]: -2.02%

Jul 6, 2023 at 12:26pmWeb
Show threadTrack_ShovelJul 6, 2023
That seems small given the number of Redditors here
Show threadBluefruitJul 6, 2023

To lemmy I’d guess the numbers seem a lot bigger. But by reddits standards yea its a small percentage.

refuse to use the default reddit app so here I am. I miss rif but lemmy is filling the void at least.

Show threadstevehobbesJul 6, 2023

And lots of those users probably aren’t real.

But there’s a distribution curve. 10-15% of a user base is super super valuable because they create all the content. If they lost 3-5% of that segment, that would be a real problem.

Show threadChariotwheelJul 6, 2023

Yeah, the vast majority of users don't contribute at all. Not post, not comment, not even upvote. They come only to consume.

Then you get the segment of people who contribute a bit, but not so much, and then you have the golden 1% of powerusers that are active.

That's why, yes, 3 party app users are just a small chunk off the greater Reddit pie - they are more likely to belong to the segment of Reddit users that actually create content for the side. Posting, commenting, up and downvoting, actively engaging.

Show threadcaptainlezbianJul 6, 2023
They’re also more likely to be moderators
Show threadBluefruitJul 6, 2023
Yknow i hadn’t considered that but thats a great point. How many of those users are just bots that are karma farming to spam communities? And with Reddit crippling mod tools, that issue is only going to get worse.
Show threadOptimisticPrimeJul 6, 2023
Traffic is likely not just users, but bots or scripts scraping sites and whatever.
Show threadXeeleeJul 6, 2023
Quality is more important than quantity. The people who left Reddit are more likely to be engaged and create content. Most people on Reddit just consume content. If nobody is there to create any, those will leave too.
Show threadTygrJul 6, 2023
Completely agree with you there. I’m loving the fragmentation that Reddit caused because it seems I’m with a fragment of the user base that engages and shares incredible insights and knowledge.
Show threadFiripuJul 6, 2023
Would be interesting to see engagement metrics as well.
Show threadFuckOffJul 6, 2023

Yeah, even just 3% could be very meaningful because it could be a lot of content creators who hopped ship.

And judging by how much content we have here on Lemmy - yeah, I’m thinking Reddit lost a bunch of valuable users and will only get worse with time.

Show threadErroneousBeeJul 6, 2023
Similarly, what remains are increasingly concentrated bots.
Show threadDetryJul 6, 2023
Bots pretending to be people, defrauding potential investors in their IPO and advertisers.
Show threadGildedGriffonJul 6, 2023
Look at r/subredditsimulator… Reddit admins were experimenting with AI content and comment generation, and had been for a while.
Show threadXeeleeJul 6, 2023
That's the key point. More than 90% of their users never post, comment or even vote.
Show threadHyacathusarullistadJul 6, 2023
We did it, Red-- I mean, Fediverse!
Show threadSpicyPeaSoupJul 6, 2023
Would be hilarious if they decide to federate after this shitshow as "Reddiverse".
Show threadaeternumJul 6, 2023
With the speed at which they've implemented other features, won't be for years.
Show threadjarfilJul 6, 2023

Curiously, they added several mod related features to the official app in the last month, that had been requested for years.

Just goes to show that they could’ve done it all the time, just didn’t want to.

Show threadAldehydeJul 6, 2023
Everyone who would care about Reddit in the fediverse left Reddit already
Show threadassassin_aragornJul 6, 2023

On the one hand, this doesn’t seem like a lot. But on the other, this is just for June. A lot of people left or drastically cut down their usage at the very end of June, and we’re not seeing this reflected in the data yet.

Even so, no company wants to say they’ve lost 3% of their customers. With 1.7 billion total, that’s still 51 million people. It’s a notable loss, especially for a company trying to become profitable and have an IPO.

Show threadJasSmithJul 6, 2023
I agree. The real change will be from 1 July onwards since none of us can use our apps anymore.
Show threadaeternumJul 6, 2023
Eh, reddit could'nt even do that right. They've not shutdown all apps
Show threadGraceGHJul 6, 2023
Yeah, I don't exactly understand how but RIF is working for me, despite the fact you can't log into it. I only kept it as a momento, but it still works as long as you have the subs you want to see memorized...
Show threadedwardbearJul 6, 2023
hate to be that guy, but I also want to contribute with content, so: It’s memento
Show threadGraceGHJul 6, 2023
It's like reddit never left.
Show threadheimchenJul 6, 2023
Yea, Infinity is still working
Show threadStrolleypoleyJul 6, 2023
Infinity has Spez’s cock down their throat and is going subscription based.
Show threadivanafterallJul 6, 2023
For whatever it's worth, I doubt it comes anywhere near their throat.
Show threadStrolleypoleyJul 6, 2023
Good one!
Show threadtoxicJul 6, 2023
It’ll be interesting to see how many users stick with the apps that are continuing. I think the devs are crazy to think that even more than 5% of the users they had will continue to use the app for $5/month. Especially when you can’t view NSFW content.
Show threadheimchenJul 6, 2023
I am not paying, Its working.
Show threadJon-H558Jul 6, 2023
I would love it if that was true, but think the impact of the blackout making ALL users unable to access whole swathes of the site might be bigger
Show threadgeissiJul 6, 2023

no company wants to say they’ve lost 3% of their customers

Reddit doesn’t see users as customers.
They are the product. A number that you can sell to advertisers and shareholders.

Show threadgalloog1Jul 6, 2023

That model started with literal radio. It’s not a new thing. We are the consumers and the advertisers are the customers. It’s kinda like how children are the consumers of toys but the parents are the customers. It actually makes business much harder because you have to keep two groups satisfied. The product is still airtime(radio), and nobody likes ads but they are sharing the space and funding the transmitter.

Don’t forget to donate to your local independent stations, folks. Radio is not free! Neither is Lemmy.

Show threadjarfilJul 6, 2023

No company wants to say they’ve lost 30% of their top development, marketing and QA personnel.

They can still sell the raw product numbers, for as long as advertisers and shareholders don’t realize the product has turned to shit.

Show threadassassin_aragornJul 6, 2023

I think this an overly simplistic way to look at the dynamic. Users are the primary customer, and they don’t provide any direct revenue to the company. Their value is in attracting the secondary customers though, who directly pay the company to access the users. Bring a primary customer implies that the company still needs to treat you as a customer and at least not openly antagonize you. They can’t take you for granted as a product. There is no secondary customer without you.

It’s like bars that advertise free drinks for women on certain nights. The women aren’t directly paying the bar, but the men who come to the bar because of them makes it a net profit. I’m sure there’s other examples of this primary/secondary customer dynamic. Anything cheap for kids that sells expensive stuff to parents for instance.

Show threadgeissiJul 6, 2023

overly simplistic way

It was hyperbolic of course. But really,

Users are the primary customer, and they don’t provide any direct revenue

How can someone who doesn’t provide revenue be the primary customer of a profit oriented company? Ahead of others who actually do, like advertisers?

Show threadassassin_aragornJul 6, 2023
It might be better if the terms are swapped. I’m only calling them primary because they have to come first before the secondary, and they’re the foundation for everything. There’s probably a better way to term them.
Show threadgeissiJul 7, 2023
Oh, I’m not denying that the users are the foundation for the business model but when Reddit makes business decisions, they first listen to those who pay them.
Show threadsamus12345Jul 6, 2023
They also don;t want to lose 3% of their product.
Show threadEp1cFac3pa1mJul 6, 2023
I used Apollo right up until it shut down, and I haven’t touched Reddit since. I’m guessing I’m not the only one.
Show threadd0lb33Jul 6, 2023
Wefwef all the way now
Show threadhaulyardJul 6, 2023

It’s absurd just how good wefwef is as a web app. Such a natural transition from Apollo.

Since I’m here, RIP Apollo and thanks for all the hard work Christian!

Show threadBeardyGrumpsJul 6, 2023
WefWef on the desktop and Memmy for Lemmy on the phone…
Show threadEp1cFac3pa1mJul 6, 2023
I downloaded Memmy yesterday, and so far I like it.
Show threadMcMillanJul 6, 2023
Memmy ist really awesome! Intuitive, fast, great looks! Love itt!
Show threadSilviecat44Jul 7, 2023
And it is officially on the App store now!
Show threadrichard_wagnerJul 6, 2023

I was also an enthusiastic Apollo user.

Other than Lenny, do you replace Reddit with anything else? This thread we’re in now is an exception - there are a lot of posts here. But most threads on Lemmy are pretty empty.

Show threadjusthachJul 6, 2023

Thats why its up to all of us to start participating.

Protip: If you really want to start a conversation/get engagement, follow Cunningham’s Law:

the best way to get the right answer on the internet is not to ask a question; it’s to post the wrong answer.

So, fill those empty posts with confidently incorrect statements and watch that comment section fill up.

Show threadtoxicJul 6, 2023
Most people didn’t create content and don’t interact with it (ie most people are lurkers). Take it upon yourself to comment and interact with posts and others will almost always join in and have something to say.
Show threadinterocitorJul 6, 2023
Oh no, not Lenny!
Oh no, not Lenny!

YouTube
Show threadTurnItOff_OnAgainJul 6, 2023
I used sync up until the 13th or so, then started limiting my reddit usage, and increased my lemmy usage until July 1st. Now I’m solely on lemmy on mobile, and only see reddit on desktop when I come across a search I need.
Show threadskepticaliforniaJul 6, 2023

Same with me. I haven’t deleted my Reddit account yet, but will be doing that soon, after I delete or overwrite my comments of 10 years there.

Between Lemmy, Kbin and Mastodon, I have plenty to keep me occupied in what used to be my Reddit-scrolling time.

Show threadResonosityJul 7, 2023
Same, it took me to 7/1 for me to finally uninstall RIF. Let’s wait and see what July’s numbers look like
Show thread8BitRoadTripJul 20, 2023
Same
Show threadElleChaiseJul 6, 2023
In history terms, 3% is everything. I remember seeing a documentary where a guy claimed that every coup in history, in which 3% of the population were ardently dedicated to the cause, has been successful.
Show threadtoxicJul 6, 2023
Think of how many ‘users’ are bots that likely won’t continue to work since no one would pay the monthly sub to bot Reddit like in the past.
Show threadHazdazJul 6, 2023

I am wondering how user count is calculated.

I guarantee you that a huge percentage of Redditors have multiple accounts. Many of which might be inactive. Are all accounts ever created on Reddit still considered part of their current total or are only accounts active in the 6 or 12 months count? If people are legitimately leaving Reddit, I think their losses are going to steamroll because they won’t just lose one user, but instead they will lose that one user and their 2 or 3 alternate accounts as well.

Next month or three are going to look like a bloodybath for Reddit.

Can’t wait!

Show threadkeeb420Jul 6, 2023

spaz: were not profitable, heres ways were gonna become more profitable.

redditors: ugh leaves

spaz: your small protest from the landed gentry cant hurt me.

redditors: ok, bye.

spaz: jgvbefgbaegbeQANGBLEw