Reddit's Traffic is Down 3.36% Month-Over-Month, According to SimilarWeb

https://lemmy.world/post/1094374

Reddit's Traffic is Down 3.36% Month-Over-Month, According to SimilarWeb - Lemmy.world

SimilarWeb has just released traffic estimates for June. According to these estimates, Reddit’s traffic has seen a 3.36% month-over-month decrease. For comparison, here’s how traffic has changed for other popular social networking websites: - Discord.com [http://Discord.com]: +0.51% - Twitter.com [http://Twitter.com]: -1.65% - Instagram.com [http://Instagram.com]: -1.35% - Facebook.com [http://Facebook.com]: -3.18% - TikTok.com [http://TikTok.com]: +0.77% - Pinterest.com [http://Pinterest.com]: -2.27% - Youtube.com [http://Youtube.com]: -2.02%

On the one hand, this doesn’t seem like a lot. But on the other, this is just for June. A lot of people left or drastically cut down their usage at the very end of June, and we’re not seeing this reflected in the data yet.

Even so, no company wants to say they’ve lost 3% of their customers. With 1.7 billion total, that’s still 51 million people. It’s a notable loss, especially for a company trying to become profitable and have an IPO.

In history terms, 3% is everything. I remember seeing a documentary where a guy claimed that every coup in history, in which 3% of the population were ardently dedicated to the cause, has been successful.