Mastodawn

Paulius Jul 6, 2023

Reddit's Traffic is Down 3.36% Month-Over-Month, According to SimilarWeb

Reddit's Traffic is Down 3.36% Month-Over-Month, According to SimilarWeb - Lemmy.world

SimilarWeb has just released traffic estimates for June. According to these estimates, Reddit’s traffic has seen a 3.36% month-over-month decrease. For comparison, here’s how traffic has changed for other popular social networking websites: - Discord.com [http://Discord.com]: +0.51% - Twitter.com [http://Twitter.com]: -1.65% - Instagram.com [http://Instagram.com]: -1.35% - Facebook.com [http://Facebook.com]: -3.18% - TikTok.com [http://TikTok.com]: +0.77% - Pinterest.com [http://Pinterest.com]: -2.27% - Youtube.com [http://Youtube.com]: -2.02%

Show thread

assassin_aragorn Jul 6, 2023

On the one hand, this doesn’t seem like a lot. But on the other, this is just for June. A lot of people left or drastically cut down their usage at the very end of June, and we’re not seeing this reflected in the data yet.

Even so, no company wants to say they’ve lost 3% of their customers. With 1.7 billion total, that’s still 51 million people. It’s a notable loss, especially for a company trying to become profitable and have an IPO.

Show thread

geissi Jul 6, 2023

no company wants to say they’ve lost 3% of their customers

Reddit doesn’t see users as customers.
They are the product. A number that you can sell to advertisers and shareholders.

Show thread

galloog1

That model started with literal radio. It’s not a new thing. We are the consumers and the advertisers are the customers. It’s kinda like how children are the consumers of toys but the parents are the customers. It actually makes business much harder because you have to keep two groups satisfied. The product is still airtime(radio), and nobody likes ads but they are sharing the space and funding the transmitter.

Don’t forget to donate to your local independent stations, folks. Radio is not free! Neither is Lemmy.