Why is Apple financially supporting Twitter for something like this? Just stick it up on YouTube or make it free on the TV+ or iTunes or any of their half dozen other platforms.
https://www.macrumors.com/2023/06/27/silo-first-episode-twitter/
Apple Shares Full First Episode of Sci-Fi Show 'Silo' on Twitter

To promote the finale of popular Apple TV+ science fiction series Silo, Apple today shared the full first episode of the series on Twitter. Taking...

MacRumors

@paul to me this seems like a test. Like hey let’s see if anyone here actually watches it.

My guess is that they’ll eventually realize it’s not worth it and dip. Apple already supports them via branded ads so I don’t see this as an extension of that current relationship