HoloLens is clearly a victim of being pigeonholed into the enterprise market.

It has the go-to-market strategy of a subscription package for public restroom soap supply.

Hadn’t really appreciated that until I saw what Apple did with vision pro.

So much wasted effort across our industry by not plating your dishes.

@Migueldeicaza Well, Hololens costs something like €2,500-€2,900 or similar, in the Nordics. It has got zero must-have AR apps for consumers. However, I saw it used on a health-focused TV show recently, where a woman (a doctor’s patient) looked at her own 3D body-scanned intestines. She walked around in a room, surrounded by her body, looking at organs from different angles. I mean, there is a market for it, 100 %. Just not for consumers.