@andrasgaspar @sundogplanets It’s an interesting question how well it works nine years on, with the context of the Rosetta mission long gone.

Yes, it’s bananas, but that’s partly the point: at the time, the reviews were amazing & everybody was stunned that we had done something like this. We even had a meeting with NASA at their request so they could try & learn from us. I enjoyed that immensely 😎

@andrasgaspar @sundogplanets I’m not sure I completely understand why.

It’s just using a sci-fi setting deep in the future to look back at Rosetta as a kind of “turning point” in understanding how water & perhaps life came to Earth. But it’s not too complicated beyond that.

Yes, unusual & attention-grabbing, but that’s part of the point of PR surely 🙂

And it was just one part of a much wider outreach campaign for the mission: all parts didn’t have to work for all people.

@sundogplanets @andrasgaspar To some extent, that’s exactly the point – to leave the viewer guessing who these people are & what they’re doing, to create an aura of mystery around the core topic of Rosetta.

We didn’t want to be obvious & literal, more that people would see the film as initial world building & as a kind of trailer for a broader film (which has never been made, but many which people have asked us to do 🙂).