I don't know what's going on with produce right now.
Over the last 10 years, Strawberries have gotten worse and worse. Organic or non-organic, this store or that, any time of year, they're all artificially reddened with nitrogen and the inside is pure white without a hint of sweetness. Every strawberry is disgusting.
Meanwhile someone out the perfected the art of growing blackberries because every blackberry, even the tiny and firm ones, is delicious.