Pure propaganda.

Getting to know the lives of folks living on a barista paycheck has next to nothing to do with getting to know the job.

Try living on the salary you pay them, too. And with their schedule. Try making use of only the benefits that you permit them.

@andrew So this is Pharoah working with the slaves...

@andrew

Egads, just once a month, and just half a day.

@VirginiaMurr @andrew that's a nice schedule for his salary huh
@andrew He is probably only doing this to spy on workers and to create new, unreasonable demands based on the premise that “I’ve done your job,” although he’ll be doing it with no real-world pressure that he can’t push away to a subordinate and then run from after a few hours.
@andrew
I've seen CEOs try this sort of a populist appeal before. It is beyond their nature, and only lasts thru the initial publicity burst. Those CEOs who came thru the ranks, or always immersed themselves in their employee's concerns, can pull it off. I suspect that half the business leaders out there are mired in the 'got it' end of the psychopathic spectrum.
@andrew It should also be noted that a boss who engages in this sort of 'slumming' is also almost always coddled in a sycophantic bubble. None of the line employees will risk their position by speaking truth to power. If the line for service is too long and infers pressure in the work, some gopher will shorten it. And he (almost ALWAYS he) will never have to live with the consequences of a poverty level paycheck.

@skydog @andrew @toxtethogrady @JMaverickJacks1 One other important detail: this stunt is absolutely aimed at stockbrokers, investors, and financial institutions, rather than the employees themselves.

Why?

Because the new CEO and top decision maker at Starbucks appears to have no prior experience in the fast food industry. At all.

You read that right. It's not like Starbucks have promoted a senior manager internally, or it has poached a top executive from somewhere like McDonald's.

Nope. His first job in the industry is to be the top decision maker in the company.

This guy has an MBA in Finance from the Wharton School and a degree in mechanical engineering.

He was previously a consultant at the management consultancy firm McKinsey for 19 years, before becoming a COO at PepsiCo, and then the CEO of the chemical and pharmaceuticals company Reckitt Benckiser.

(As an aside, if you're not familiar with McKinsey, make sure your read this article: https://www.theatlantic.com/ideas/archive/2020/02/how-mckinsey-destroyed-middle-class/605878/ )

It goes without saying that running a franchised coffee chain is a very different business to selling Mortein and Strepsils (Reckitt) or soft drinks through supermarkets (PepsiCo).

So this is mostly about saying to investors "hey, sure, I've never previously worked at McDonald's or Burger King, but I'm willing to learn the fundamental basics of the business".

And of course it won't last. There's a decent chance that this CEO earns as much in an hour as his frontline staff earn in a year.

How McKinsey Destroyed the Middle Class

Technocratic management, no matter how brilliant, cannot unwind structural inequalities.

The Atlantic
What Pete Buttigieg Says He Did at McKinsey

In an exclusive interview, the presidential candidate reveals the clients he worked with, what he did for them, and how the experience shaped the way he solves problems.

The Atlantic
@andrew minimum wage needs to be 25 an hour in order to live
@JaneETowle I'll have to do the math on it, but with rent $2500 and up in many places, I'd say 30 an hour is a minimum...
@andrew At least you know that you can unload on the manager for fucking up your order.
@andrew see how long that lasts
@andrew Last I looked Edelman was their PR firm and they are pieces of shit so it tracks.
@andrew they gonna make him close one day and then work the 4 am shift the next?

@andrew

Yeah, everyone will know he is the CEO and he won't see the real work.

A bit like the story of the Queen smelling new paint everywhere she went

@andrew Just pay the damn barista more than minimum wage. Anyone whose ever brewed coffee for a grumpy morning crowd will know they’re not making enough money.

@andrew Worth noting that even if they tried to do some sort of salary simulation ( must only spend this much for meals, etc), the Vimes Boots thing kicks in because they won't have to buy something to get by where they are fiscally constrained.

It's pure PR, and frankly half hearted.

@andrew oh and everyone knows that the CEO is working that day! They’ll all be trying not to get fired by bending over backwards to impress the boss, etc.