@skydog @andrew @toxtethogrady @JMaverickJacks1 One other important detail: this stunt is absolutely aimed at stockbrokers, investors, and financial institutions, rather than the employees themselves.
Why?
Because the new CEO and top decision maker at Starbucks appears to have no prior experience in the fast food industry. At all.
You read that right. It's not like Starbucks have promoted a senior manager internally, or it has poached a top executive from somewhere like McDonald's.
Nope. His first job in the industry is to be the top decision maker in the company.
This guy has an MBA in Finance from the Wharton School and a degree in mechanical engineering.
He was previously a consultant at the management consultancy firm McKinsey for 19 years, before becoming a COO at PepsiCo, and then the CEO of the chemical and pharmaceuticals company Reckitt Benckiser.
(As an aside, if you're not familiar with McKinsey, make sure your read this article: https://www.theatlantic.com/ideas/archive/2020/02/how-mckinsey-destroyed-middle-class/605878/ )
It goes without saying that running a franchised coffee chain is a very different business to selling Mortein and Strepsils (Reckitt) or soft drinks through supermarkets (PepsiCo).
So this is mostly about saying to investors "hey, sure, I've never previously worked at McDonald's or Burger King, but I'm willing to learn the fundamental basics of the business".
And of course it won't last. There's a decent chance that this CEO earns as much in an hour as his frontline staff earn in a year.