Mastodawn

This piece by @asmartbear is so good.

“Customers are where you discover how to upgrade your strategy. Since you know your initial strategy is wrong, following customers’ lead is how you correct it.”

https://longform.asmartbear.com/predict-the-future/

#business #strategy #prediction

Navigating the unpredictability of everything

We dramatically, repeatedly fail to predict the future. Does that mean "strategy" is senseless? No, it means you need these techniques to navigate a volatile world.

A Smart Bear