Why do I believe Twitter's demise will follow the above playbook?

Because I've seen this happen before.

The most infamous example is Digg.

In that example, Digg's demise meant Reddit's ascendancy.

There's three factors at play in Twitter's demise:

1. Unmaintainable code and architecture
2. Pressure to monetize
3. A competitor that can't be copied

I bet you that when Twitter 3.0 inevitably gets released, it will come with much fanfare.

At last! Elon Musk is fixing all of Twitter's problems!

They have signed longterm deals with Disney, News Corp, and Hearst!

Omnicom is an excited partner!

...and then people will actually use Twitter 3.0.

And why will people hate Twitter 3.0? Why do I know it will be an incredibly awful experience?

As it is, Twitter has been moving to a pay-to-play model for awhile. People have tolerated it because they can still talk to their friends.

With Elon Musk, the movement to pay-to-play has hastened.

But Elon has already burned bridges with advertisers and content producers, and for him to get them back on board he will have to do something drastic 😁

When Twitter 3.0 gets released, the entire "For You" page will just be ads, chatbots, and "content".

You won't be seeing your friends.

You will be able to like and share, but your replies will be buried and unseen.

Tweeting will be like speaking into a chasm.

Kind of like how it is now—but more so.

Gradually, people will begin to notice that you can actually talk to your friends on that Mastodon service—so why not go there instead?