If you assume our findings of 10x reach, Mastodon at 9.5m users has as much reach as almost 100m Twitter users. With this milestone Mastodon currently has 1/3 the reach of Twitter, a remarkable achievement for a purely user supported platform.
@mike Would love to see those 10x findings. Did you publish something about this?
Journalists, You’re Walking Away From A Gold Mine - The Canadian Online

UPDATED FEB 9, 2023: Added some great corroborating numbers from Martin Holland @[email protected] Let's time travel back to December, a time when Elon decided he didn't care for journalists anymore and laid down the ban hammer on a wide swath of the press corp. There were headlines (ironically) about the death of free speech on

The Canadian Online - Companion Blog to The Canadian.Social Mastodon instance
@mike how does 10x reach happen?
Journalists, You’re Walking Away From A Gold Mine - The Canadian Online

UPDATED FEB 9, 2023: Added some great corroborating numbers from Martin Holland @[email protected] Let's time travel back to December, a time when Elon decided he didn't care for journalists anymore and laid down the ban hammer on a wide swath of the press corp. There were headlines (ironically) about the death of free speech on

The Canadian Online - Companion Blog to The Canadian.Social Mastodon instance
@mike the obvious question is, are the types of audiences similar? Isn’t there a heavy about of selection bias affecting the mastodon audience?
@wyatteich We have very few ways of knowing as analytics information is limited. We can only go be anecdotal information. However most users polled by me personally relay a 10x experience.

@mike @wyatteich that doesn't sound very scientific.
So are you suggesting for each person my post on Twitter reaches, that same post would reach 10 people on Mastodon?

I actually think for people with few followers, they would be able to get better reach here, but people with a lot of followers would probably get comparable reach between the two platforms.

@bertwood @wyatteich It turns out that this seems to scale. Read our post here: https://thecanadian.online/?p=167
Journalists, You’re Walking Away From A Gold Mine - The Canadian Online

UPDATED FEB 9, 2023: Added some great corroborating numbers from Martin Holland @[email protected] Let's time travel back to December, a time when Elon decided he didn't care for journalists anymore and laid down the ban hammer on a wide swath of the press corp. There were headlines (ironically) about the death of free speech on

The Canadian Online - Companion Blog to The Canadian.Social Mastodon instance
@mike but how will I know what Elon thinks?
@mike Based on my own engagement experiences, I believe this.
@atomicpoet This was the original blog post. Our findings have been somewhat validated since with other users reporting similar experiences. There's also some empirical data:
https://thecanadian.online/?p=167
Journalists, You’re Walking Away From A Gold Mine - The Canadian Online

UPDATED FEB 9, 2023: Added some great corroborating numbers from Martin Holland @[email protected] Let's time travel back to December, a time when Elon decided he didn't care for journalists anymore and laid down the ban hammer on a wide swath of the press corp. There were headlines (ironically) about the death of free speech on

The Canadian Online - Companion Blog to The Canadian.Social Mastodon instance

@atomicpoet @mike that’s incredible! A really insightful analysis of your experience.

Really revealing to see how low the percentage of Twitter followers engaged with your and Martin’s posts and how many of them appeared to be inactive.

Happy to hear you’re finding this place useful 🙌

@mike Yes but the reach effect has hit 98.4 percent of me so that statistic alone is significant…to ME!
I'll never get used to measuring users in meters.

@mike

Let that sink in…

@mike The amount of interactions on #Mastodon outweighs #Twitter by far.
It's insane that a few months of Mastodon seems to do more than around 12 years on Twitter.

At least for me that's the case. And I've used hashtags on both...
People just don't find your posts or react to them as much on the birdsite so it feels like a monologue there... unless you're popular already.

@chertograd @mike it's true for me too - much more (lively and thoughtful) interaction on Mastodon than Twitter.

After closing my account on Twitter in Dec'22, I've gained ~150 followers without any activity from my side. And those followers don’t bring any content, they merely retweet other stuff. I'm thoroughly convinced that network has a very limited number of actual human users :)

@chertograd @mike That’s been my experience too. A ton more interaction on #Mastodon c/w with my #twitter feed. Doubt I’ll ever go back and #musk is on a path of destruction anyway so might not be able to!

@mike could you forward a copy of those findings ? I tried to find them on Mastodon but a quick search / scan of your timeline came up empty.

And did this take into account things like 1DA/7DA/30DA engagement on both platforms?

@IPngNetworks @mike I think he is referring to this article: https://thecanadian.online/?p=167
The only formal research I know of is https://social.heise.de/@mho/109835780259369840 from a major German IT news site / newspaper (there's also an english version of that thread in the article)
Journalists, You’re Walking Away From A Gold Mine - The Canadian Online

UPDATED FEB 9, 2023: Added some great corroborating numbers from Martin Holland @[email protected] Let's time travel back to December, a time when Elon decided he didn't care for journalists anymore and laid down the ban hammer on a wide swath of the press corp. There were headlines (ironically) about the death of free speech on

The Canadian Online - Companion Blog to The Canadian.Social Mastodon instance
@mike i doupt that... subtract 25% of the users for not using mastodon, and then there are still the double accounts... bots are also on twitter so we dont need to substract that... i guess its more likely that Mastodon has something around 6.5m - 7m users. Regardless of that, Fediverse has a much smaller ratio of active users to total users compared to Twitter.
The Fediverse is big enough to write about
@mike I bet the reach comparison is even more favorable now that their boss has ordered them to hack his posts to the top of everyone's feed

@mike
My experiences reflect this as well.

On Teh Birdy Site I had to check was I shadowbanned (wasn't), whereas over here iz like I'm observed from unexpected places by unexpected №s of unexpected peeps popping out unexpectedly to reply, fav, boost outta nowhere! :D

Compared with Teh Walled Places wot never show their surveillance to any non purchasers, Teh Fediverse is like signing up to be surveiled publicly in comparison. Or is that just like, erm, having an audience?
@atomicpoet

@mike Is this compensated for double accounts right now while people are moving off of the dot lol?
@MxAlba No there's probably some junk in there, but the bird is mostly junk.
@mike @donmelton huh, for some reason I can't boost this post
@monorailtimes @donmelton Not sure why? It's been pretty popular and boosted several times. Maybe contact your admin?
@mike looks like it was an Ivory on Mac bug

@mike Even before "2.0", Twitter's reach had softened due to so many factors. Beyond the punishing algorithm, it was also littered with a lot of inactive accounts which meant followers became a useless metric.

I'm so happy to actually have honest engagement again. Rather than the algorithm forcing people to jump into my conversations because one person is popular.

@TheChrisGlass Near the end my Twitter account was a hollowed out shell. Even before Mastodon I only checked in every few days.
@mike cool. What is the servers do you use ? And how many ?

@mike

Ok. But what are these findings of 10x reach? That sounds very suspect to me.