PeterD 🇩🇪 🇨🇦
#DataBombing and #DeadCat #Strategy – how #PR uses practices of #secrecy to influence #media and #society
https://theconversation.com/data-bombing-and-dead-cats-how-pr-uses-practices-of-secrecy-to-influence-media-and-society-198263
(A must read article especially the section about "DeadCatting") #Manipulation of #InternetSearches #InconsequentialNews #BorisJohnson
Data bombing and dead cats – how PR uses practices of secrecy to influence media and society

What’s kept out of the news is just as, if not more, important than what is included.

The Conversation
Feb 18, 2023 at 2:43pmWeb
Show threadsnodaFeb 18, 2023

PR flacks try to hide stories with snowing: "hiding significant information in a vast release of unimportant material."

https://theconversation.com/data-bombing-and-dead-cats-how-pr-uses-practices-of-secrecy-to-influence-media-and-society-198263

Data bombing and dead cats – how PR uses practices of secrecy to influence media and society

What’s kept out of the news is just as, if not more, important than what is included.

The Conversation
Show threadsnodaFeb 18, 2023

PR flacks try to hide a story by "releasing alternative, eye-catching stories to the media"

For example, when Boris Johnson was being investigated for partygate, he deflected attention by accusing a rival of failing to prosecute a sex offender.

https://theconversation.com/data-bombing-and-dead-cats-how-pr-uses-practices-of-secrecy-to-influence-media-and-society-198263

Data bombing and dead cats – how PR uses practices of secrecy to influence media and society

What’s kept out of the news is just as, if not more, important than what is included.

The Conversation
Show threadsnodaFeb 18, 2023

PR flacks use astroturfing to give the appearance of public support for their client. From the article

"Say a billionaire wanted to stop houses being developed next to his country retreat … He’d set up [a] “Friends of the Chiltern Hills” pressure group and basically pay some PR [firm] to run it."

https://theconversation.com/data-bombing-and-dead-cats-how-pr-uses-practices-of-secrecy-to-influence-media-and-society-198263

Data bombing and dead cats – how PR uses practices of secrecy to influence media and society

What’s kept out of the news is just as, if not more, important than what is included.

The Conversation