Attending Juha Lång's exciting doctoral defence on eye tracking and AVT reception 👏. The results show the advantages of viewing subtitles that adhere to conventions, such as spotting and synchronisation with the audio. (1/2)
Attending Juha Lång's exciting doctoral defence on eye tracking and AVT reception 👏. The results show the advantages of viewing subtitles that adhere to conventions, such as spotting and synchronisation with the audio. (1/2)
In my view, this has implications particularly for multinational translation companies. Using the same cued template across languages with different subtitling conventions is clearly not optimal for the viewers' cognitive processing.
(2/2)