Attending Juha Lång's exciting doctoral defence on eye tracking and AVT reception 👏. The results show the advantages of viewing subtitles that adhere to conventions, such as spotting and synchronisation with the audio. (1/2)

https://www.uef.fi/en/article/doctoral-defence-of-juha-lang-ma-10-feb-2023-eye-movements-and-reception-of-audiovisual-translation?s=09

#subtitling #AudiovisualTranslation #TranslationResearch

Doctoral defence of Juha Lång, MA, 10 Feb 2023: Eye movements and reception of audiovisual translation

The doctoral dissertation in the field of English language and translation will be examined in Joensuu Campus, and it will be streamed online.

University of Eastern Finland

In my view, this has implications particularly for multinational translation companies. Using the same cued template across languages with different subtitling conventions is clearly not optimal for the viewers' cognitive processing.

(2/2)

Indeed, the discussion ended with Lång's observation that the study will hopefully provide translators with arguments for the importance of subtitling conventions.