Gen Z is Hyperconscious of Greenwashing in Retail — Defining ‘True’ Sustainability for a Young Demographic

Gen Z has been shaped by a number of factors, including the COVID-19 pandemic and the economic downturn that followed. While sustainability and climate change were already topics of conversation, the pandemic put them into overdrive with more people thinking about where, how and why they purchase the consumer goods they use. As true digital […]